Back in episode 66, we spoke with Matt Loeb about digital transformation, and he brought up a great point — just because you’re enacting some digital solutions doesn’t make you a digital organization. There’s a difference between doing digital and being digital, which is about culture and mindset more than anything else.

Jeanne Ross is a principal research scientist at the MIT Sloan Research Center for Information Systems Research and co-author of a new book titled Designed for Digital: How to Architect Your Business for Sustained Success. And she says there’s a key reason why your organization isn’t crossing that digital divide, and one that really isn’t being talked about enough.

To learn more, and for the complete show notes, visit blionline.org/blog.

Resources:

• Read: Designed for Digital: How to Architect Your Business for Sustained Success
• Center for Information Systems Research: http://cisr.mit.edu/
• Connect with Jeanne https://mitsloan.mit.edu/faculty/directory/jeanne-w-ross
• Twitter: twitter.com/MIT_CISR