This is part one of my interview series with the four finalists of ringDNA’s Sales Madness BEST SALES BOOK bracket competition. Over 5,000 people voted and four authors were crowned the greatest of all-time: Jeb Blount, Keenan, Mike Weiberg, and Paul Smith. Today, Keenan joins me to talk about why GAP Selling is such a hit, as well as the future of sales, what it means for salespeople, and how sales teams can successfully navigate it.