Sometimes in investing, it's important to change your mind.

Such is the case for Celsius Holdings (Nasdaq: CELH). This energy drink company represented one of our highest-conviction ideas in August.

Yet further diligence revealed multiple red flags, which 7investing CEO Simon Erickson considers to be deal-breakers for long-term investors.

In today's podcast episode, he describes several of those warnings signs and why he's turned from bullish to bearish about Celsius' future opportunity.

Note: This podcast mentions 54% ownership for the DeSantis family, which is an incorrect number. Due to overlap between the beneficial ownership of three family trust funds, the actual family ownership stake is closer to 23%.

To learn more about our long-term investing approach and to see all of our official stock market recommendations, visit 7investing.com.