We have Michael Parness, the CMO at Outward Hound, on the show today! Michael has had a great career as a marketing leader in the CPG space, and he's also one of our current clients, here, at Bobsled Marketing. In today's episode, Michael talks to us about Amazon's continuously changing ecosystem, discusses the customer journey, and explains why Amazon is becoming more and more important, even though brick and mortar is still very significant and has the large majority of sales today. Tune in!