Margaux Alvarez, a 5x CrossFit Games athlete, shares how she has built a successful wine business around her personal brand. We cover everything from how she grows her own grapes to the winemaking process to all of the regulatory challenges of the alcohol industry.

She has scaled her business by leveraging her personal brand as a CrossFit athlete and coach, focusing on direct-to-consumer sales and marketing. She connects with others by being honest about her story, while engaging well in her community. This is a great episode that everyone can learn from, no matter the sector of agriculture.

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