SecondLook is a monthly segment on the Enrollify Podcast where Zach Busekrus and Matthew Fall, Managing Editor of The Minute, discuss the top trends in higher education marketing that are worth paying attention to.

On this month's edition, we discuss podcast search engine optimization strategies, Facebook limiting the number of ads a page can run at any given time, a merging of audience types within Google Ads, and a recent poll by RNL of 180 graduate programs across the country which uncovered that 47% of leads generated by graduate enrollment teams are from digital advertising and search engine optimization (SEO) efforts. Tune in for an exciting, enlightening, and tactical conversation! - - - -

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