It’s a way too familiar story. You have engaged a web development company that sold you all the bells and whistles and made big promises about design and tonnes of traffic Your new site goes live and it looks okay, hey it even looks pretty good. So why is it that six months in you still haven’t produced ​handful​ or even a single lead? A well-structured, fast and stunning website is only one piece of the puzzle. To generate real leads for your business, you need to drive quality traffic to your site. And let us tell you, this takes months of hard work to deliver organically. So, do you consider paid traffic? We talk about how you can maximise your ad spend with these effective strategies.