Haris Odobasic, Co-Founder of Revenue Visions and longtime RevOps leader, returns to the podcast to share the story behind his new book, The RevOps Pendulum. From writing habits and research methods to frameworks and philosophical reflections, this conversation explores both the making of the book and the strategic foundation RevOps leaders need today.

We cover:

• The metaphor behind the "RevOps Pendulum" and why alignment drives momentum

• Haris’ writing process: from morning rituals to 20 months of edits

• Surprising insights from original research with 180+ RevOps professionals

• Why private equity firms are driving the RevOps agenda harder than VCs

• A practical breakdown of the book’s core pillars: Process, Enablement, Systems, and Data

• Why stakeholder alignment and communication are more important than tooling

• How to apply strategic planning and prioritization in the day-to-day of RevOps

Haris on LinkedIn: https://www.linkedin.com/in/harisodobasic 

The RevOps Pendulum: https://www.amazon.de/dp/9090398813

Free RevOps resources: https://www.getweflow.com/revops  

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer    

Phillip on LinkedIn: https://www.linkedin.com/in/janiszech    

Weflow: https://www.getweflow.com  

Chapters:

(00:00:00) Introduction

(00:01:06) Why Haris Wrote a RevOps Book

(00:05:46) Writing Process & the Power of Discipline

(00:08:33) Research Methodology and Surprising Findings

(00:13:54) Book Structure and the Four Pillars of RevOps

(00:17:04) Why Strategy and Communication Come First

(00:22:29) Enterprise vs. Startup RevOps Priorities

(00:24:48) The Role of Strategic Planning in Prioritization

(00:26:55) Where to Find the Book and Join the Launch