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In this lively episode of Bite Me, trailblazing 8000Kicks CEO, Bernardo, shares the quirky origin story of his hemp shoe empire, born from a late-night joke turned eco-revolution. With his grandmother's textile wisdom, Bernardo crafts durable, sustainable sneakers, books and bags that defy the norms, navigating the tricky tides of global cannabis perceptions. He's not a daily toker, but he's riding the wave of change, even scattering hemp seeds across Berlin in a bold statement. As Germany enters the era of legalization, Bernardo's stoked about Europe's green future and his latest feat: launching the world's first hemp running shoes. Dive into this episode for a dose of green innovation and a splash of big wave passion!

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