John Reid is the founder of the sales advisory firm JMReid Group and author of the book, "Moving from Models to Mindset: Rethinking the Sales Conversation."

On today's episode, John and I find ourselves in violent agreement about (most of) the main points of his book. We dig into why so many of our sales training dollars are misspent. Most of you know that is a particular concern of mine! And we spend time on what separates the good from the average seller. All sellers receive pretty much the same training and have the same skill set. So what enables some to achieve consistent results? The answer is simple. Plus, a great story from John about how he first learned to sell.

_

Arm your team with the tools they need to work from anywhere. Watch the video @ www.ringDNA.com/andy