I have written this from the perspective of the partner, since I was the partner leading this engagement. Consulting engagements at McKinsey and BCG, especially, tend to be naturally analytic in nature. This particular engagement was extremely so since the underlying analytic technique we were trying to use had never ever been successfully applied to a real environment with so many "messy" data points and random events. This podcast will be especially useful to those with physics, math and computer science backgrounds who want to see how consulting firms apply very creative analyses while sticking to the strict guidelines on analytic rigor.