Katie Geminder, Co-founder & Chief of Strategy at Cent, has held senior-level strategy, product, and design roles at Amazon, Apple, Facebook, and Zynga and has advised some of the most successful startup founders in history, guiding business-critical decisions that shape company branding, messaging, user experience, product strategy, and design. She has consulted with C-suite executives at startups in a variety of verticals, including e-commerce, social media, entertainment, cyber, and blockchain.

She and Zuckerman discuss empathy, ubiquity and simultaneity, being a creator, meeting the unmet need, pattern matching, not being technical, NFT “crap,” explaining crypto, block chain and NFTs, scarcity, subjectivity and value, love of the untrained, leveling the playing field, the choice technology offers, and thinking differently.