In this episode of the OT Soft Freedom Podcast, Beki Ekins, a business mindset and lifestyle coach for occupational therapists (OTs), introduces listeners to strategies for creating a freedom-based online business. She addresses the common struggle of not having a business idea and reassures OTs that they possess unique, marketable skills.

Beki explains the concept of the ‘Zone of Genius’, introduced by Gay Hendricks, which refers to the intersection of one’s natural talents and passions—leading to joy and flow in their work. She discusses how OTs can uncover their purpose and align their business with their core values to build a fulfilling career. Additionally, Beki highlights tools such as Human Design to help tailor the entrepreneurial journey to each individual.

She emphasises that overcoming imposter syndrome and recognising one’s unique abilities are key to success. The episode also provides insights into creating high-ticket offers and stresses the importance of aligning business pursuits with personal strengths and lived experiences.

Free Resource: Download Beki’s free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief.

Join OT Yourself To Freedom Membership:

Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell  offers, market effectively, and align your work with your purpose.

Connect with Beki

Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online businesses. Learn how to tap into your purpose and create an offer that sells with ease..

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Book an Inspiration Call: Click here

Main topic

00:00 – Introduction to Beki Ekins and Her Mission
00:45 – Welcome to the OT Soft Freedom Podcast
00:54 – Overcoming the Blank Space in Business Ideas
02:55 – The Multi-Skilled Nature of OTs and Imposter Syndrome
04:59 – Creating Your Own Version of Freedom
06:35 – Finding Your Purpose and Zones of Genius
18:42 – Human Design and Aligning Your Business
28:44 – Conclusion and Programme Offerings

About the Podcast

OT Yourself To Freedom Podcast helps occupational therapists create a life and business they love. Host Beki Eakins shares practical tips, strategies, and real-world stories to inspire your journey to freedom

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