82. Explore ways to know your brand health and boost your brand strategy for better performance and sales growth. The health of a brand is measured by its ability to drive profitable sales at retail, not by the size of its bank account. Promotions build awareness and drive sales, most are ineffective and can dilute brand health. Small brands need to communicate the value of their products to consumers through personalized relationships and digital marketing, focusing on attracting new customers rather than relying solely on promotions.

Today's Free Downloadable Guide: 8 Strategies To Maximize Your Trade Marketing ROI. Tired of wasting money? Most promotional spending is ineffective and wasted. Effective promotions expand your runway, make your brand more attractive to investors, grow sustainable sales & maximize your promotional ROI. Trade marketing typically represents about 25% of your gross sales and yet 70% of it is often wasted or ineffective. Learn simple strategies to fix this and put more cash in your pocket to grow and scale your brand.Get instant access on the show webpage: RetailSolved.com/session82