In this, the second of a series that explores music in commercials, we talk to three freelance commercial composers. These are the often invisible, uncredited creators of music for advertising. How does one enter the business of writing music for advertising? Who are the people who thrive in that world? What skills are required? What is the lifestyle of the creative composer? How much rejection can one person stand? What is it like to be a woman in a boys club?

 

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