In B2B tech, marketing and sales are sometimes seen as rivals, even when alignment between the functions is a proven key to success. Our guest on the podcast today believes that to achieve this alignment, marketing should own the entire pipeline and have their own revenue targets.

On this episode of the FINITE Podcast, we sat down with Kyle Lacy, SVP Marketing at Seismic.

Alex and Kyle discussed whether BDRs should live in marketing, whether marketers should get commission on conversions and why sales leaders are the first to get fired.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
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