In this episode, Carl continues to unravel the transformative concepts from Dan Sullivan and Benjamin Hardy that have reshaped his life. This episode centers on Dan Sullivan's principle: "10x is easier than 2x." Carl candidly shares his initial resistance to this seemingly paradoxical idea, exploring the misconception that 10x growth implies more complexity and complications. Drawing from real-life experiences, he illustrates how honing in on a clear and ambitious goal requires greater dedication and focus and, ultimately, simplifies the path to success. Whether applied to revenue growth or personal goals like mountain biking, Carl delves into the power of 10x thinking and its liberating impact.

If you liked this episode, you'd LOVE Carl's Weekly Letter. Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/