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In this episode of the Consultants and Money Podcast, host Erica Goode is joined by Paulina Proper, co-founder of District Trademark. They explore the world of trademarks, intellectual property, and strategic branding for solo consultants. Learn how to protect your brand, navigate the trademark process, and ensure your business's legal foundations are solid. Whether you're concerned about copyrights, patents, or trade secrets, this discussion provides valuable insights to help secure your brand's identity. Stay informed on how trademarks can add value to your consulting business and potentially save you from costly rebranding in the future.

 

(00:00) Introduction to the Podcast

(00:46) Meet Paulina Proper: Trademark Expert

(02:25) Understanding Intellectual Property

(04:08) Trademarks in Action: Real-World Examples

(07:26) AI and Intellectual Property

(09:55) Trademarking for Consultants

(12:51) The Importance of Trademarking

(23:48) Navigating the Trademark Process

(29:15) Costs and Considerations

(36:06) Final Thoughts and Advice

(37:56) Stay Connected

Connect with Paulina | LinkedIn | District Trademark 

Connect with Erica | LinkedIn | Website | Newsletter