Episode 85 is brought to you from September elk camp where Eastmans' Journal Podcast host Ike Eastman visits with Greg Williams, CEO of Eberlestock. At the age of 31 Greg's success in the industry is a testament to his personal drive and humility. Greg and Ike discuss his origins in the Army, how an internship at Eberlestock led to his leadership role today and the challenges of learning to hunt as an adult. The guys dive into the customer-centered approach to Eberlestock's business model and what innovations are on the docket for new packs in 2026.

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