Frankly Speaking - A Podcast on Responsible Business

#86 Bernard Gouw & Jo Chidley: Will Every Company Become a B Corp?


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What are the new B Corps standards, and what impact will they have on the future of responsible business? 

In this episode of the Frankly Speaking podcast, Richard Howitt was joined by Bernard Gouw, Senior Social Standards Manager at B Lab Global, and founder of the natural skincare brand Beauty Kitchen, Jo Chidley

Together they explained how the new B Corps standards differ from the previous ones, and where B Lab sits within the broader certification landscape. You’ll also hear more about: 

  • The significant emphasis the new standards place on stakeholder governance 

  • B Corp’s latest milestone of encompassing 10,000 companies employing over one million workers 

  • How Beauty Kitchen developed a returnable packaging system to meet the standard’s environmental requirements against single-use, plastic packaging 

  • How the EU’s Empowering Consumers Directive will affect B Corps, especially regarding third-party verifications or audits   

  • The impact that big corporations becoming B-Corps has on the overall movement 

  • Why the ESG backlash hasn’t been felt as harshly within the B Corps movement 

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