The PR Breakdown with Molly McPherson

87: Celebrating Juneteenth: Why organizations should have noted the day on social media


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In the week leading up to June 19, 2020, many communicators were faced with the question: to celebrate Juneteenth or not to celebrate Juneteenth on the company's social media feed. For big brands, the choice was an easy one to make: definitely.

 

But if you’re that lone communicator still agonizing over your organization’s silence on racism in the month of June—whether in its public statements, internal communications, or commitment to long-term action—you likely need more clarity on how to proceed.

 

On the podcast, why Juneteenth should not only be acknowledged but celebrated.

 

Mentioned on the podcast:

 

  • Juneteenth.com
  • [Episode 86] What To Say About the Lack of Diversity in your Boardroom
  • Follow Molly on Twitter 

 

© Molly McPherson 2020

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