#GetPaid Be Free (W/ Josh Forti)

88 - Why Shifting Your Identity Will Make You Rich - Stephen Larsen

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In this episode, I interview Stephen Larsen, Russell Brunson's #1 Funnel Builder. Stephen failed 17 times before he succeeded, and at one point couldn't even feed his family, but now he is a multi-millionaire. At this point, he has coached 20,000+ entrepreneurs and generated over $10,000,000 dollars.

He comes on to talk about his personal identity shifts and killing his old self to become a new person and shares how that consequently led to his immense success today. Listen in and learn how you can a greater and more successful version of you.

Key Points Discussed:

  • The original energizer bunny and king of offer creation (01:59)
  • Steve’s personal identity shifts (03:48)
  • Becoming a successful coach accidentally (07:28)
  • Becoming the person that you need to become (09:59)
  • Steve’s Vision: Fighting the J-Curve (12:55)
  • Doing things the unconventional way (15:51)
  • Your business will only grow to the degree that you do (23:45)
  • Motivation sucks and environment changes our behavior (28:40)
  • Obstacle is the way (34:52)
  • Enduring the dips and plateaus (40:38)
  • Balancing personal and business (46:05)
  • The role of faith in business (51:46)
  • Making a difference in the world (55:55)

    • You can find the transcripts and more at www.thinkdifferenttheory.com/88

    Additional Resources:

    • Get the Free Mindshift Playbook and Get a Chance to Win Some Great Prizes
    • The Obstacle is the Way by Ryan Holiday
    • Ego is the Enemy by Ryan Holiday
    • How the World Sees You by Sally Hogshead
    • Can't Hurt Me by David Goggins
    • The Dip by Seth Godin
    • Affiliate Outrage
    • Play Bigger by Al Ramadan
    • Expert Secrets by Russell Brunson

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