B2B marketers are starting to understand the importance of honouring data privacy practices. However, data privacy practices could lessen B2B companies' ability to understand their website user's habits.

On this episode of the FINITE Podcast, we hear from Kate Parker, COO at Transcend. Kate  understands how B2B companies can be more transparent in data privacy, and how they can leverage it to gain a competitive advantage. 

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

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