Retail Gets Real

#91 How Neiman Marcus innovates to adapt


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Neiman Marcus has learned a thing or two over its 109-year history — and one thing is for sure: The company must anticipate future customer needs if they want to stay on the cutting edge of retail. Scott Emmons, head of the innovation lab, discusses how Neiman Marcus does it while staying true to its origins.

Learn more at retailgetsreal.com.

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Retail Gets RealBy National Retail Federation

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