In this vibrant and empowering episode of ASOTU Unscripted, host Errol Bomar chats with Alyssa Mazur from the Russ Darrow Automotive Group. Though she claimed to be nervous, Alyssa delivers an inspiring and tactical breakdown of how she transformed the group’s social media presence across 15 dealerships in Wisconsin. Starting with no background in automotive, Alyssa shares her journey from a marketing agency into a role that she shaped from scratch—bringing structure, scale, and strategy to the group’s online voice.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro and welcome to Alyssa Majer1:06 Why ASOTU Con was her must-attend event2:03 Her unexpected entry into automotive via social media3:41 Building a scalable content system across 15 stores5:11 910% impressions growth through store-level content creators8:10 New “employee advocacy” push via Sprout Social9:58 Service team engagement proves long-term buy-in----------------------------------------------------------------------------------------------------------------------------How can car dealerships increase social media impressions organically?What is employee advocacy in dealership marketing?How did Russ Darrow Auto Group grow its digital presence?What tools help manage multi-location dealership social content?How can Sprout Social support automotive retail marketing?What’s the benefit of empowering dealership staff to create content?How does incentivized content creation boost engagement?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture