Send us a textCould your dealership be missing out on a quarter of potential sales?We've got loads of tactical insights on this episode of the Wheelhouse, hosted by the one and only Daniel Govaer.In today's deep dive, coinciding with Hispanic Heritage Month, we cover the untapped potential of Hispanic marketing in the automotive industry. Our panel of Ashley Cavazos, Chance Mayfield, Luis Delgado and John Duran discuss how dealers can authentically engage with the Latino community, overcome c...

Send us a textSeason 2 of the Wheelhouse is kicking off with a bang.On this episode of The ASOTU Wheelhouse hosted by Daniel Govaer continues what started in season one, actionable insights mixed with wit and speed. A new season brings a new format, and so we start with an extended discussion on staffing trends from recruiters, featuring expert insights from Joe Lockerd, Anita Stout, Joe Zorn, and Steve Adragna. They share practical advice on tackling recruitment challenges in automotive, emp...

Send us a textIs your car sending location data to the police? Should it be?On today’s episode of the ASOTU Wheelhouse, host Daniel Govaer is joined by Ashley Cavazos, Marketing Director at DeMontrond Auto Group, Colby Joyner, VP of Marketing at Cavender Auto Group and Savannah Simms, Director of Business Development at Simms Auto Group.They delve into dealership challenges such as implementing new processes under new management, navigating inventory levels, and the impact of competitive pric...

Send us a textGetting a car for under $30,000 is like hitting the jackpot for buyers today. It doesn't even matter if it's an EV; if the sticker price is under that magic $30K mark, people are all over it.Today, the ASOTU Wheelhouse talks about how price sensitivity is influencing dealership inventory strategies, plus covers what it takes to build a winning culture in 2024. Host Daniel Govaer is joined by new panelists Savannah Simms, Director of Business Development at Simms Auto Group and J...

Send us a textConsumer Reports, Carvana and Cybertrucks, oh my!Do consumers pay attention to top car lists? What software is absolutely necessary for success in the dealership world? Does the general population care that inflation is still high? And how can you make yourself the place to attract the top talent in the auto industry?On this fast-moving episode of the ASOTU Wheelhouse, host Daniel Govaer is joined by Colby Joyner, VP of Marketing & Strategy at Cavender Auto Group, Jarrod Kil...

Send us a textHere’s some free advice: It’s not that hard to improve your customer experience.Just try some of these simple things that our panel suggests. Host Daniel Govaer is joined by Kyle Mountsier, COO of ASOTU, Michael Wood, GM at Checkered Flag Auto Group Jen Suzuki, President at eDealer Solutions and Erica Bruno, Head of Marketing & Brand Engagement at Global SUV. Here’s what we covered:0:00 Intro and Disclaimers1:38 Around the horn: How did February end in the auto industry...

Send us a textIt’s February in the car business, meaning it’s not without its challenges.Fortunately, the panel on the ASOTU Wheelhouse is here to help you navigate through it. Host Daniel Govaer is joined by Paul Daly, CEO at ASOTU, Matt Haiken, President & Dealer Principal at Prestige Collection, Colby Joyner, VP of Marketing & Strategy at Cavender Auto Group and Ashley Cavazos, Marketing Director at DeMontrond Auto Group.They break down what it means to be successful in the new lan...

Send us a textHow do you build a culture where people of all backgrounds can feel accepted and accept others?In this episode of the ASOTU Wheelhouse, host Daniel Govaer is joined by Dimitrius Naylor, Director of Cavender Nissan of San Marcos, Karen Byrd, GM of Colonial VW Subaru and Alan Brown, GM of Sam Pack’s Five Star Chevrolet.Throughout the episode, the panel delves into topics such as the power of authentic leadership, the importance of understanding employees' backgrounds and experienc...

Send us a textSome conversations are worth extending.Last time on the ASOTU Wheelhouse, we looked at supportive strategies for our current and next generation of leaders in our industry focusing on empowerment, specifically addressing the unique challenges faced by women in the auto industry.Today we continued that conversation with new faces and topics. Host Daniel Govaer is joined by Michael Wood, General Manager at Checkered Flag Auto Group, Erikka Tiffani Wells, General Manager of Walser ...

Send us a textOn this episode of the ASOTU Wheelhouse, we delve into supportive strategies for our current and next generation of leaders in our industry focusing on empowerment, specifically addressing the unique challenges faced by women in the auto industry. We will hear from different perspectives of women in auto retail and talk through ways to remove barriers and support their growth.Host Daniel Govaer is joined by Liza Borches, President and CEO of Carter Myers Automotive, Michael Wood...