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Today, we’re exploring one of my favourite (and most overlooked) and key parts of practice: marketing. It’s just as important as your diagnosis skills—and yet, it’s something we’re rarely taught in school.

I teamed up with acupuncture marketing expert Michelle Grasek to share strategies on building a thriving practice without feeling overwhelmed by the business side of acupuncture. 

Here’s what you’ll learn in this episode:

• How to market your practice without “selling”—through genuine connection and community
• The foundations of effective marketing: clear messaging, consistency, and patient follow-up
• Why your website should instantly answer: Who are you, what do you treat, and how much does it cost?
• Smart visibility strategies—online and offline—that actually bring patients through your door

➡️ Visit the show notes for all the links mentioned in this episode!

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