In this episode of Behavior Gap Radio, Carl delves into a profound question: How do we determine our needs, wants, and desires? Carl reflects on his recent in-person workshop and the challenge of navigating consumer society. Drawing insights from John Kenneth Galbraith's concept of the dependence effect, Carl explores the idea that consumer demand is driven more by advertising and marketing than genuine human needs. He reframes this as an opportunity to practice mindfulness in our financial decisions, emphasizing the importance of understanding the values behind our desires. Carl invites listeners to explore the beautiful practice of being conscious consumers in a world filled with constant stimuli. Tune in to unravel the mysteries of your financial motivations and embark on the journey of intentional living.

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