The B2B Playbook

#94: How to Craft a Winning B2B Marketing Campaign: A Step-by-Step Guide


Listen Later

If you got THE BEST b2b marketers together... could you create THE PERFECT campaign??

To do it, we're going to need to create some serious wins for us and our collaborators.

Win-win-win…

…win-WIN!


As we try our best to deliver the PERFECT campaign, we’re trying to get a total of 5 wins from the same campaign!


What’s all this about? Well it’s our first collaboration campaign, with sponsors, experts, and our very helpful volunteer!


We want to do something different that hopefully is a win for you listeners as well, not just a sales pitch!


Check out this episode for all the details on how it came together!


-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook?sub_confirmation=1

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------


00:00 Opening

01:58 Introducing The Campaign

05:30 Inspiration for this Collaboration

08:20 How To Choose Who To Collaborate With

10:20 Stories Set You Apart From AI

14:46 Helping Us Take Content To The Nex Level

15:54 Creating Win-Win-Win Scenarios

21:54 How We Landed Our Sponsor

24:18 Measuring The Success of This Campaign


----------------------------------------------------


👥 Are you a B2B marketer in a small team??


💰 Need to bring in more revenue for your company (so sales and your boss love you??)


Get the:

🔹 strategy

🔹 templates

🔹 tools


So you have everything you need to drive more revenue for your brand.


See why other B2B marketers like you love The B2B Incubator


Check out: https://theb2bincubator.com/


-----------------------------------------------------

S04 E94 - The B2B Playbook

-----------------------------------------------------

#b2b #b2bmarketing #digitalmarketing

#collaboration

...more
View all episodesView all episodes
Download on the App Store

The B2B PlaybookBy Kevin Chen & George Coudounaris

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like The B2B Playbook

View all
Pivot by New York Magazine

Pivot

9,508 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,262 Listeners

The Digital Marketing Podcast by Exposure Ninja by Tim Cameron-Kitchen

The Digital Marketing Podcast by Exposure Ninja

29 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

29,137 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

196 Listeners

The Dave Gerhardt Show by Exit Five

The Dave Gerhardt Show

50 Listeners

Stacking Growth | The B2B Marketing Podcast by Refine Labs

Stacking Growth | The B2B Marketing Podcast

28 Listeners

The Dr. Gabrielle Lyon Show by Dr. Gabrielle Lyon

The Dr. Gabrielle Lyon Show

1,193 Listeners