96. Explore the challenges every brand faces Learn strategies for overcoming obstacles and leveling the playing field. Charles, founder of LesserEvil snacks, discusses the challenges of growing a brand in the competitive retail industry. He emphasizes the importance of adaptability, quick decision-making, authenticity in resonating with customers, customer value and unique products over price-based promotions.

Today's Free Downloadable Guide: 8 Strategies To Maximize Your Trade Marketing ROI. Tired of wasting money? Most promotional spending is ineffective and wasted. Effective promotions expand your runway, make your brand more attractive to investors, grow sustainable sales & maximize your promotional ROI. Trade marketing typically represents about 25% of your gross sales and yet 70% of it is often wasted or ineffective. Learn simple strategies to fix this and put more cash in your pocket to grow and scale your brand.Get instant access on the show webpage: RetailSolved.com/session96