This is How We Create

97. How to Turn Photography from Side Hustle to Success Story - Ayanah George


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If you’ve ever considered dipping your toes into a creative field, tune in to hear the journey of Ayanah George, a digital and film photographer who masterfully bridges the worlds of engineering and photography. 

From mastering double exposure techniques to embracing the beautiful imperfections of film photography, she shares intimate insights into her creative evolution. Ayanah discusses how she built a thriving side business while staying true to her artistic voice.

This episode offers a glimpse into how technical precision and artistic vision can merge to create something extraordinary while highlighting the transformative power of self-belief in pursuing creative passions.

In This Episode, You’ll Learn:

  • How Ayanah transitioned from engineering to photography while juggling her day job.

  • The inspiration she draws from Kehinde Wiley’s powerful depictions of people of color.

  • Techniques for experimenting with double exposure and the minimal editing required for film photography.

  • The evolution of her photography style and how she captures intentional and elevated portraits.

  • The importance of self-confidence and exposure to art in fueling creative growth.

  • Ayanah’s approach to travel photography, selling prints, and exploring new opportunities for assignments.

  • The value of community, collaboration, and continuous learning in the creative field.

Episode Chapters

  • 00:00 Introduction to Ayanna George's Creative Journey

  • 01:53 Early Influences and Exposure to Photography

  • 04:12 Building a Photography Career While Balancing Engineering

  • 08:27 Developing a Personal Style in Portraiture

  • 11:48 Travel Photography: Capturing the Essence of Places

  • 17:11 Transitioning from Weddings to Portraits

  • 19:05 Inspiration from Kehinde Wiley and Double Exposure Techniques

  • 23:48 Evolving Style and Intentionality in Photography

  • 27:09 Confidence and Creative Growth

  • 28:35 Conclusion and Future Aspirations

Stay Connected with Our Guest: 🔗 Follow Ayanah George on Instagram: @ayanahgeorge

Keep Up With Martine:

Website:martineseverin.comInstagram: @martine.severin

Follow This Is How We Create: @thisishowwecreate_

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Credits:This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Episode research by Braila West.

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This is How We CreateBy Martine Severin

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