In this episode, Ross D and Owen are joined by Craig Taylor of HT2 Labs to discuss the success of his YouTube channel, 'The Bushcraft Padawan'.

How effective is YouTube at delivering 'learning' content? What does it take to build an audience? What even is bushcraft anyway? All these questions and more are tackled on this week's show.

To share your thoughts on the podcast, you can find us on Twitter @ross__dickie, @owenferguson and @CraigTaylor74.

To find out more about GoodPractice, visit goodpractice.com or tweet us @GoodPractice and @GoodPracticeAus.

To check out Craig's channel for yourself, click here or search for 'Bushcraft Padawan' on YouTube.