CFO THOUGHT LEADER

976: A Troubleshooter's Guide to Financial Leadership | Craig Wert, CFO, Jobber


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Lessons from Craig Wert’s finance career reveal the power of adaptability, problem-solving skills, and the ability to seize opportunities in unexpected places.

Having started his career without a clear road map to the future, Wert later found that his liberal arts background and early experiences in investment banking had laid a good foundation for a career that might have led in any number of directions.

What began to set Wert apart, however, was his innate ability to troubleshoot. Throughout his career, he was frequently called upon to solve complex problems, whether operational challenges at RCN or financial crises at Vonage. This knack for troubleshooting didn’t just resolve immediate issues, though: It also began to reveal to upper management his maturing strategic acumen and resilience. Every challenge overcome was a stepping-stone that led to increasing trust and the opening of doors to new opportunities.

Today, Wert’s evolution from troubleshooter to CFO of Jobber has proven to be a journey that has endowed him with the ability to anticipate obstacles and swiftly implement effective solutions. As Jobber seeks to expand its market presence and enhance its financial structure, Wert’s troubleshooter mentality suggests that the firm will likely be taking a proactive approach to growth, risk management, and innovation inside the competitive SaaS landscape.  

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