CFO THOUGHT LEADER

977: Sales Success in Tech: Unlocking Rep Performance Insights | David Freeman, CFO, Starburst


Listen Later

Joining Intel Corp. in 1999 as a recent college graduate, David Freeman began his finance career as part of the tech giant’s plus-size finance team that supported various business groups. Looking back, Freeman finds that few aspects of the tech giant’s business were more influential in shaping his early career years than the company’s direct and “confrontational” culture.

“They expected excellence,” he recalls. “They expected details, and they expected you to know your business.”

Along the way, despite the many opportunities that Intel regularly offered him, Freeman came to realize that he wanted to open his next career door somewhere else.

“I didn’t really love being at a large company, so—after 7 years there—I decided that it was time to move on,” continues Freeman, who opted to join a pioneering cloud company known as NetSuite.

At fewer than 500 employees, NetSuite was aiming to be among the first SaaS companies to go public, and Freeman tells us that he ultimately had a hand in drafting the company’s S-1—a hands-on role that ultimately led him to spending 16- to 20-hour days at the printer.

However, Freeman believes that the greatest takeaways from his time at NetSuite may have come from the exposure that he had to the decision-making done by NetSuite’s CFO during the IPO process.    

“For the first time, I could see day-in and day-out what the CFO did, and this really gave me kind of a better sense of the role,” he remembers.

We can see that as his career moved forward, Freeman’s pursuit of experience and opportunities left little doubt that he had the CFO office in mind as a destination. Still, when the head of sales at Nutanix invited him to step into a VP of Sales operations position, he didn’t hesitate to stray from what might have been a more traditional finance path.

Says Freeman: “To be honest, I really hadn’t thought about this type of role that much, but I kind of felt like, ‘Hey, if there’s ever a time to do it, why not now?'” –Jack Sweeney

...more
View all episodesView all episodes
Download on the App Store

CFO THOUGHT LEADERBy The Future of Finance is Listening

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

122 ratings


More shows like CFO THOUGHT LEADER

View all
The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

172 Listeners

The McKinsey Podcast by McKinsey & Company

The McKinsey Podcast

391 Listeners

PwC's accounting podcast by PwC

PwC's accounting podcast

180 Listeners

Coaching for Leaders by Dave Stachowiak

Coaching for Leaders

1,468 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,091 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

163 Listeners

TED Business by TED

TED Business

1,108 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,988 Listeners

Inside the Strategy Room by McKinsey & Company

Inside the Strategy Room

169 Listeners

Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

Think Fast Talk Smart: Communication Techniques

808 Listeners

CFO Weekly by Personiv

CFO Weekly

44 Listeners

Me, Myself, and AI by MIT Sloan Management Review

Me, Myself, and AI

105 Listeners

Coaching Real Leaders by Harvard Business Review / Muriel Wilkins

Coaching Real Leaders

667 Listeners

Planning Aces by Brett Knowles & Jack Sweeney

Planning Aces

1 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

77 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

158 Listeners