Scott Miller is the Senior Advisor of Thought Leadership at FranklinCovey. He's also the host of the popular On Leadership podcast and author of several books including the one we're talking about today, From Marketing Mess to Brand Success. The book is framed as a series of 30 challenges - starting with why you need to be obsessively focused on the customer, which is a challenge for sellers because their sales processes typically are seller focused. Then Scott shares why marketing should be the least siloed organization in your company. Finally, we dig into why Scott believes that marketing should become the leader of business development

Connect with Andy: LinkedIn

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com

Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com

BombBomb | Build better business relationships with video messaging | BombBomb.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast