Today I talk with two of my favorites: Ethan Beute (Chief Evangelist) and Stephen Pacinelli (Chief Marketing Officer) of BombBomb. They are co-authors of a brand new book titled, Human-Centered Communication: A Business Case Against Digital Pollution! In today’s conversation we get into the cost of digital pollution. We dive into how human-centered communications can be the antidote for sellers that are looking for a way to earn the time and attention of prospective buyers. Plus, they give us practical examples from their book about how you as a seller can incorporate human-centered communications into your daily selling process.

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