This episode is a 101 on skincare efficacy claims, brother and sister duo, dermatologist Dr Omer Ibrahim MD, and skin scientist, Dr Rania Ibrahim PhD. What’s the landscape of claims, what makes a claim stronger or weaker, what are common deceptive practices, what should brands know and also, what should consumers know? This episode had a special focus on clinical claims but still gave a good overview of the claims that are out there.

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