This episode comes from my archive and was recorded in 2021.

Patrick Fagan is a behavioural scientist and data psychologist who served as Lead Psychologist at Cambridge Analytica.

With over a decade of experience applying psychology to influence real-world behaviour, he has worked on consumer and political campaigns globally.

He is a part-time lecturer at several London universities, including UCL, and has co-authored peer-reviewed research on topics ranging from Facebook psychology to facial expressions.

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