After a conversation with a potential client, Nicola Cairncross is very aware that, if she cared less about doing the "right thing", she could make more money but she would always rather make less but treat people well. She also knows that this attitude attracts people to her business that want to succeed but only if that's by helping others, not hurting them. It's important to be able to sleep at night knowing you do your best for people, always.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.
Mentioned in the Vzine
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On the blogs
Vzine 058 | Keep Focused On Income Producing Activities
Vzine 057 | Who Drives Your Business?
Own It! 171 | Essential Journeys
Own It! 170 | Facebook Group Changes
Find out more about Nicola's Clicks And Leads Academy and get the help you need to start your online business
Welcome everyone, it's springtime in Stoupa still. Yesterday was a bit cloudy, but today is absolutely glorious, and I've got about 18 minutes to record this message to you. And I've had to seize the opportunity, even though some Greek guys are just delivering some rocks over behind the camera there, so you might hear lots of "ela, ela, ela," 'cause that's them saying "come, come, come," when they're telling people where to put things.
Yeah, so you might notice something different about me today. Yes, I've got some makeup on. Well, why is that, then you might ask yourself, those who are even remotely interested. It's because I woke up in a bit of a funk this morning. It's the last week before the anniversary of Steve's, second anniversary of when Steve died, and I wasn't feeling so great this morning.
The week before is always a difficult one, because you remember exactly what you were doing on the Tuesday, the Wednesday, the Thursday, et cetera, and you can't help those thoughts crossing your mind. You know, what if we'd done something different, what if we'd made him go to the doctor's, et cetera, et cetera, although there weren't any obvious signs.
So, yeah, so I thought, I gotta do something to change my mood, I've gotta do something to change how I feel, so I thought, I don't know, it just came to me. I'll tell you what it was, I had my hair cut above my eyebrows and I suddenly thought, I really need some eyebrows there, so I thought, why don't I put a bit of makeup on? I'm going to meet the Write Club ladies in a little while, and I thought that might surprise them if I turn up with makeup, having not worn any for two years.
So it just turned into a bit of fun, really, just to see if I could remember how to do it, and who knows if I've succeeded. So yes, it's all about changing my mood. And funny enough, it worked. I feel much chirpier now. I've come upstairs and I'm battling through the elements to try and get this message out to you.
So, if you're not feeling like it or you've been feeling a bit down or if you're feeling a bit mis, then see what you can do. Getting up and doing something physical is supposed to help, playing loud music and having a bit of a dance is supposed to help, just changing your physical state is supposed to help, and obviously, giving yourself some eyebrows helps too.
So, I just had a call with a charming gentleman called Derek, and he booked himself into my day, and when he filled in the form, I knew that there was not a lot to go on. He said he was a new business, he had a fiction book, and he wants to know how to market that better, and he also wants to become an affiliate marketer. And I thought to myself, I'm probably not gonna be able to help him, but we'll have the call anyway, and we just had the most delightful chat for half an hour about all the different ways that he can move forward to market his children's book.
So,
