Nicola Cairncross is working on some brand new content to complement her ‘Be Everywhere Online’ training so keep an eye on your inbox! Before you can build a powerful brand you need to know who you are talking to, and what your personal superpower is, then afterwards you need to know how to look after all the new profits you will make. This new Masterclass will cover all that and more!

You can also subscribe to Clicks And Leads via Radio Public

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned in the Vzine

Clicks & Leads Masterclass - THIS WILL BE LIVE AND NOT RECORDED

Nicola's free app for your mobile device - Clicks & Leads

On the blogs

Vzine 069 | Playing To Win

Vzine 068 | Dancing In The Future

Own It! 182 | Cristina Palma: Social Changers And Professional Volunteers

Own It! 181 |Dancing In The Future

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It's Nicola here, and it's not a very nice day in Greece. It's really warm but it's not very sunny. It has been sunny and it will be again. That's the one thing you can guarantee on here, the sun will eventually come out again.

This week, I'm going to take a few moments of your time in the middle section to tell you about a brand new Masterclass I'm planning. It's going to have three sections in it. It's going to cover your business mind, your business marketing, and your business money coz those are the three things I'm most interested in.

I've been teaching for the last six months how to be everywhere online and what I've realized is that people need a little bit before that. They need to have been able to make good business decisions about who they're aiming to serve and who their market is and then how best to reach them.

So I realized that there was a bit missing. I've now uncovered the missing piece so I'm gonna be sharing that in my brand new Masterclass along with how to manage your money, honey, which has been an ever popular part of my trainings from the word dot.

So check out the middle section. I'm gonna be covering it all in there and if you are an author, a coach, a speaker, a trainer, a consultant of some kind, or if you're just a small business owner who wants to learn how to be more successful, particularly marketing your business online, don't miss this. Check out the middle section and we'll see you at the Masterclass.

So back in 2003, I bought a hotel and when after I set it up Emyth style, I went and moved on because someone else was running it for me. We came to live for a month in Greece and actually, we were just two doors down from where I'm living now. Now, that is a really spooky bit of manifesting, isn't it?

The reason I was able to go away for a month at a time with my children and husband and I was able to live in different countries - we went to Greece then we lived three months in Spain - and the reason I'm able to live and work abroad now is because I follow the principles that I'm going to be teaching, a brand new Masterclass that I'll be sharing very soon.

I'm gonna be covering three main topics in that Masterclass. I'm going to be covering how to set up a winning business strategy, not just one that gets you by but one that wins, how to play to your strengths, how to know which market to go into, and how to make really good business decisions and a great business plan.

In the second part of the Masterclass, I'll be covering my 'Be Everywhere Online' strategy, how you absolutely must make a powerful brand online, how to dominate your social media above your competitors while only working about 20 to 40 minutes a week, how to outsource, how to build a team how to create compelling content that your listeners and viewers want to view and watch, how to be found in Google when people are searching for you, and that's all changing again soon so you need to know this one, and then how to manage your money.

It's hot in Greece and Nicola Cairncross is trying to make up lost time after a power cut knocked her internet out for a whole day. As that week had already included a big party and recording five "Write Club" episodes, scheduling a client call on a Saturday morning proved to be not such a good idea, leading to extra urgent work that made her miss the local "Royal Wedding" party, (but she enjoyed it at home while working). She's got a great business book recommendation for you though...

You can also subscribe to Clicks And Leads via Radio Public

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned in the Vzine

Harry & Meghan Royal Wedding Highlights by BBC

Playing To Win by A G Lafley

Traction by Gino Wickman

Profit First by Mike Michalowicz

Clicks And Leads Academy - mentoring with Nicola Cairncross

Nicola's free app for your mobile device - Clicks & Leads

On the blogs

Vzine 068 | Dancing In The Future

Vzine 067 | Lessons From A Mossie Net

Own It! 181 |Dancing In The Future

Own It! 180 | Starting Again In Business

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Hi, everyone, Nicola here, and it's hot in Greece. It's like summer's come all of a sudden. It's only, what is it, mid-May, day of Harry and Meghan's wedding.

I've just been having a late afternoon shower because I've been working all day. I was supposed to go to a wedding party, but didn't make it because I had a chat with a client this morning. There was some urgent stuff to be done and I wanted to do it straightaway. So I was a bit silly on that one. I should have scheduled the client call for Monday morning, and then I would have had all the work on Monday afternoon, and I would have been able to go to the wedding party.

But the internet was out yesterday. We had a power cut and, for some reason, my router's not working. So I'm very kindly piggybacking on my next door neighbour's but it did mean a whole day of stuff that was scheduled didn't happen, including two new business development calls.

So you have to roll with the punches on this one, and today I chose to get one of my client's work done so that on Monday I can concentrate on the new business development calls. I've still got one podcast to edit before tomorrow, that's the Write Club podcast, and I'll be doing that before I go out this evening.

Just like to get everything done, then I can have the whole Sunday off, completely free of client work or any other kind of work. And I think it's important to at least have one day a week where you can just go and do whatever you want to do that doesn't involve a computer.

So it's been a really busy week this week. Got back on Sunday with Sarah. Went to a party on Tuesday and then Write Club ladies came round to record five episodes of the podcasts on Wednesday. Thursday was a podcast recording day with Judith, and then on Friday, as I say, no internet. So it's been a pretty busy week, and I'm starting to think that this semi-retirement lark isn't all it's cracked up to be But we'll see what happens this week. It should calm down a bit hopefully. So let's get on with the show, shall we?

Okay, so, this week I want to recommend a book to you. It's called Playing To Win by A.G. Lafley, L-A-F-L-E-Y, and it's all about why strategic decision-making can be made easier, and how important it is when you're starting out in business.

Now you may have heard me recommend the book Traction many, many times. That does help you make a simple two page business plan, and it helps you set goals, timeline goals, and it helps you set the actions that you need to do. The big rocks I call them, and many other people do too. So how to get your big rocks done first.

The book that I'm recommending to you now, I think, comes just before Traction. It comes when you're actually thinking about the kind of business you want to start, and who you're going to serve,

The future is very much on her mind, as Nicola Cairncross has been speaking for the International Coach Federation at County Hall on this very topic. What do you need to be thinking about in order to futureproof your business? She gets some tips on public speaking from her mate Pete Jenkins who is Chairman of GamFed and get's flown all over the world to speak on Gamification. One of Pete's colleagues ended up on the very next chair on stage with Nicola in London - small world, isn't it?

You can also subscribe to Clicks And Leads via Radio Public

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned in the Vzine

UK ICF Conference in London

Pete Jenkins - Gamification Plus

Clicks And Leads Academy - mentoring with Nicola Cairncross

Nicola's free app for your mobile device - Clicks & Leads

On the blogs

Vzine 067 | Lessons From A Mossie Net

Vzine 066 | Catch Up, Will You?

Own It! 180 | Starting Again In Business

Own It! 179 | Mental Models

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Nicola here and I'm at the ICF Conference and I'm talking to you live from the stage. Welcome. What I'm gonna cover today is how to be very confident speaking live on camera. Someone in the audience has just pointed out that in fact I am not live and that is correct. Because it's much better if you record things in advance, properly.

So, I'm actually just going to do a live demonstration. I'm showing people how to create a bit of content that can then go everywhere online in under 10 minutes a week.

(video reel sharing highlights from UK ICF)

So, as you can see we're out here in the sunshine and we're having lunch. I'm having lunch today with one of my very good friends, Pete Jenkins, who is a gamification expert. He's got his own company called GamificationPlus.

And, interestingly, I ended up on stage yesterday with someone who knew Pete and his colleague Vacilis. Which was a real coincidence, it was really very strange. But it's auspicious I'm having lunch with Pete today.

So, I thought It'd be really cool if I asked Pete to tell you as he does travel the world speaking live about all sorts of topics, but mainly gamification. Then he's going to give you his top three tips for making speaking live more fun, more enjoyable, and easier to do.

So, I'm going to turn the camera around and ask Pete right now for his tips. Tell us where you've been recently speaking, and where you're off to.

Pete - Oh let's see, three days ago, four days ago, I was in Canada, in Toronto, speaking at a serious games conference on the topic of big data and gamification. The week before that I was Mumbai, in India. My next trip, I think you asked me, is Romania.

Nicola - Wow, cool.

Pete - So, I do travel around a bit.

Nicola - Yeah, absolutely. And what makes it easier for you, what tips would you share with my viewers?

Pete - Well I'm still the sort of person who gets really nervous before going up and speaking. But I do find that one tip, which I read somewhere, it really works for me, which is just before you're going out is tell yourself you're really excited about the opportunity, not nervous. And it just, the newer science is good, it tells you that you're actually, all those symptoms of nerves are actually more about excitement.

Nicola - Oh yeah, I came across that one recently and it really works, yeah.

Pete - I did used to do that whole breathing, and stretching, and power posing and stuff. But quite often you're in the audience, in the front row, or whatever, and you're about to be called onstage and that can be quite disconcerting to anyone else who's speaking. So, I wouldn't always recommend that. So, you can't rely on that in a pinch.

Nicola - Do you do any visualization techniques of any kind?

Pete - No, I don't actually.

Nicola - Oh.

Pete - But one thing I actually would recommend is I like to practice my talks as much as...

As Nicola Cairncross prepares to go to the UK to speak at the International Coach Federation Annual Conference, UKICF, she reflects on the lessons learned from improvising a mosquito net bed covering for visiting ‘singing sister’ Heather Cairncross.

You can also subscribe to Clicks And Leads via Radio Public

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned in the Vzine

Heather Cairncross

Local Stoupa volunteer Gaia Firefighters

Nicola's free app for your mobile device - Clicks & Leads

On the blogs

Vzine 066 | Catch Up, Will You?

Vzine 065 | When Everything Goes Wrong

Own It! 179 | Mental Models

Own It! 178 | Mary Daniels: Normal People, Noble Causes

Prefer to read?

Hey, Nicola here. We've had quite an exciting week this week. First of all, Heather and Richard came to stay. Heather's my singing sister, and Richard's her partner. And I was very excited about that, 'cause they've never been to Stoupa before, and I was really looking forward to showing them all my favourite places. And then, about three, they came on Tuesday.

Then we had Tuesday night, Wednesday night, was last night Wednesday night? Yes, it was. And last night, we were awakened by lots of hooting, lots of banging, lots of shouting, and actually, what had happened was that somehow, a fire had started up at the olive grove.

The Fire engine turned up, and lots of local volunteers. And everyone was spraying their front gardens, and the thing is, it was really, really windy last night. So, the sparks were going everywhere. So we were all just ready to put out any fires that happened in our local vicinity.

Finally got to bed about, oh, 4:00, 4:30, something like that, and slept like a log until about 9:30, and then we struggled to wake up, even at that point. But we went off for a lovely day out, and we went to Limeni Village, which is one my favourite places, and went to Takis fish restaurant there. And I'll put a, I'll use a picture of Takis to illustrate this week's V-zine, and you can see how gorgeous it is there.

So that's my week and I'm coming back to England on Saturday, it's my daughter Phoebe's birthday today, so happy 23rd birthday Phoebe, and I'll be back to give you a big ol' hug and your birthday present on Saturday, okay? Love you, see you soon.

So today I want to talk to you about being resourceful when you don't have the right resources or you don't have any resources at all. I want to tell you about our mosquito net adventure.

I really wanted to get a mosquito net up for my sister, Heather, who is as neurotic as I used to be about mosquitoes, and I bought a very big double bed mosquito net, square, so it doesn't hang down like that, it hangs like that. But it's supposed to come with eight sucker pads that go on the ceiling, and of course, I didn't even check the box, I didn't even make sure it had everything in it it should.

So on the first day I unveiled this square luxury mosquito net, and then we realized that of course there was nothing to hang it to the ceiling with. So we've been pondering it for the last couple of days, and I took them upstairs to Katerina's Supermarket and the upstairs emporium bit sells all sorts of things. We were looking for sucker pads, we were looking for stretchy washing lines, we were looking for anything we could use to string this mosquito net off.

And on our second perambulation around the top part of Katerina's, Richard found extendable poles, and we thought okay, we might be able to do something with that. Because the best itself is a wrought iron bed and it's got, you know, poles on the end, and someone had the bright idea that we could extend the poles up as far as we needed them and then, what are those things called? I've completely forgotten what they're called. Little plastic ties, plastic ties they're called. And we could plastic tie the poles to the bed,

As many business owners finally realise they've got to grips with marketing online, the landscape changes again. If you are not capturing leads from your website and email marketing effectively yet, you may as well give that a miss as everything goes mobile! How can you keep up? By catching up and then keeping on top of it, that's how!

You can now subscribe to Clicks And Leads via Radio Public

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned in the Vzine

Be Everywhere Online - 30 Day Challenge

UK International Coach Federation Conference 2018 #UKICF

Nicola's free app for your mobile device - Clicks & Leads

Competition on WriteClubThePodcast.com

On the blogs

Vzine 065 | When Everything Goes Wrong

Vzine 064 | Inspiring Facebook Lives For Business

Own It! 178 | Mary Daniels: Normal People, Noble Causes

Own It! 177 | The Value You Bring To The Hour

Prefer to read?

It's Nicola here and I am pleased to report that I've been doing some successful DIY. I have installed a fly screen on my front door just over there. Got fly screens on all the windows and the back door there but the front door was one that didn't have one because the previous occupants had big dogs and they would've just charged straight through any fly screen.

So I've been wanting one for a while. And actually my next door neighbours gave me one and I read the instructions and installed it myself. So now I am safe, not from the most pernicious kind of fly or mosquito that really wants to get through the gaps, but I'm safe from the big, buzzy beetles and the hornets that regularly buzz in and for some reason get attracted to this window so they buzz right past my head when I'm in the middle of doing something like this which isn't great. So, very pleased with my DIY efforts.

Had a lovely weekend. Been really nice and sunny. It's sunny all the time here now. And I'm inviting some friends for dinner tonight who are just about to go home to England. So I'm looking forward to cooking later.

In business terms, my 30 Day Challenge, my first 30 Day Challenge has just finished and it's been incredibly successful. Lots of people have taken action. Lots of people are getting results. They're attracting new clients, attracting new leads. And that's been brilliant. I've really felt very encouraged by that. Lots of fantastic testimonials coming out of that first 30 Day Challenge too. I'll be running the next one probably towards the end of May. So come along to NicolaCairncross.com and click on the menu at the top and you'll see, I think it's in products and services, and you'll find the how to get onto the list for the next 30 Day Challenge. I look forward to working with you.

So this morning, I had to put together my half a page for the International Coach Federation. I'm speaking there on the 8th of May. And I'm really looking forward to it because its going to be about 500 coaches, consultants, and trainers all of whom are eager to hear about the latest news and how they can market themselves better and get more clients online as well as be the best coaches, consultants, and authors they can be.

And I was putting my thing together and I was thinking what is my main passion and mission in life?

And I was thinking about the 22 years experience I've had marketing myself 100% online as a coach. I did a fair bit of networking in the early days but it didn't really work and I didn't really enjoy it. So it's all been online ever since. And from that distance of 22 years I think the one thing I want to share on this day, excuse my phone beeping, the one thing I want to share on this day is that people have got to catch up.

You've got to catch up. I've been trying to teach everyone how to market themselves online for 22 years. And its all changed again. Social media changed everything in about 2006. We moved from static websites,

What do you do when everything goes wrong? From persistent drilling interrupting podcast and FB Live recording, to banned FB ad account to client’s website pointing at not so salubrious sites, it’s not been the easiest week! What practical and emotional tips can Nicola Cairncross share that help on weeks like these?

You can now subscribe to Clicks And Leads via Radio Public

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned in the Vzine

Be Everywhere Online - 30 Day Challenge

Veronica Pullen

Bev Mead

Siteground Web Hosting

On the blogs

Vzine 064 | Inspiring Facebook Lives For Business

Vzine 063 | Business Sucker Punch

Own It! 177 | The Value You Bring To The Hour

Own It! 176 | What Price Education?

Prefer to read?

Hi everyone it's Nicola here and I want to welcome you to the VZine. And this week we've got some great results to report. The people who've been going through my "Be Everywhere Online" 30 Day Challenge are starting to get some great results.

Yeah so they're on to videos two or three and one of the participants, Veronica, has, I think she's only done two videos and released them and leveraged them across everywhere that she wants to. But she has attracted a new client. A new £99 a month client. So that's pretty good. On an advertising spend of 11 pounds. So she used her money to boost her video content in the way that I've taught everyone, and attracted new clients so that's pretty cool.

Another one, Bev Mead, who is talking to ladies of a certain age about how to be more impactful in their work relationships, and she has had her podcast picked up and featured by Radio Public as an "Indie Podcast to Watch". She really only has got just three episodes on that podcast so far, and it's just part of the process I teach people on how to take their content and get it everywhere. So, she's really thrilled about that, and it's really funny to see her reaction, because she didn't even know that had happened. So, I spotted it and took a screen grab for her.

Loads of other people are attracting new leads, loads of other people are attracting new followers on their various platforms. So everybody that has actually taken action is getting great results. And that makes me really happy.

The next 30 Day Challenge will be in a couple of weeks time, so if you want to make sure you don't miss that then come along to NicolaCairncross.com and opt in for one of our free gifts, or the "Be Everywhere Online" Presentation. And you'll get on to the mailing list, and you'll see the announcement when it goes out. I'm really looking forward to working with you.

Let's get on with the show, shall we?

Okay so in this little section I want to talk to you briefly about how to overcome adversities and how to keep focused and not get too confused about what you should be doing.

It's been a real up and down week for me this week, last week Facebook ads decided to close my account because they suddenly decided I was promoting work at home opportunities like an MLM or a Get Rich Quick scheme. They didn't actually tell me that, and it took me a lot of e-mails and live chat conversations to find out exactly what it was that was the problem.

I thought at first it was several things I was doing: my website, so for example saying "Be Everywhere Online in under 20 Minutes a Week", they don't like time bound claims apparently. There was lots of other things, I was giving away free e-books - apparently don't like free anymore they prefer you to sell a book, even if you're only just getting people to pay postage and packing, they like everything to be totally transparent. Well I'm totally transparently giving away free e-books, so I don't understand what the problem is.

But anyway, I went through a whole long list of things and I finally turned to one of my paid communities and asked the advice of someone who is a mento...

Without an ad account to play with, Nicola Cairncross is inspired by Minesh Bhindi and James Schramko, both of whom produced inspiring Facebook Lives for their business this week, in different ways.

If you have been thinking you should do Facebook Live broadcasts for your business, take a look at the middle section of the vzine, where Nicola analyzes both and shows how you could adapt each format for your business.

You can now subscribe to Clicks And Leads via Radio Public

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned in the Vzine

My affiliate link for Minesh's Gold & Silver For Life

Watch Minesh's FB Live

and check James out

Be Everywhere Online - 30 Day Challenge

Own It! The Podcast on Radio Public

On the blogs

Vzine 063 | Business Sucker Punch

Vzine 062 | You Bring The Magic

Own It! 176 | What Price Education?

Own It! 175 | 30 Day Challenges

Prefer to read?

Hi everyone it's Nicola here. Just wanted to say hello and welcome you to the vzine this week. I've got a particularly juicy topic for you in the middle section this week so I'm not going to bang on too much about what's been going on.

Suffice to say we've had a Dave's Dining Club on Friday and the weather's been fantastic and we're off to an official Christmas lunch today in the middle of April which is gonna be very funny. Somebody, I think, somebody discovered they had a turkey in their freezer and it had to get eaten so we're all going around. I'm in charge of roast potatoes. So I'm looking forward to that 'cause I am starving.

Let's get on with the show, shall we? I just wanted to go live today to test out the new straight to live from desktop functionality that Facebook seems to have acquired and I was alerted to this by watching my friend Minesh Bhindi doing some very, very good Facebook Live's from Colombia over the last week.

He's got a launch coming up and he's been doing some Facebook Live straight to camera and I thought I'd run through what makes them so good because last night's was an absolute humdinger. It really was and I'm going to link to it in the first comment below so you can go and watch it.

Now Minesh is a young chap. I met him when he was about 14. And he's done a bit of stage speaking but over the last year or so he's been quietly getting on with building his business Gold And Silver For Life into a training company that teaches people how not only to buy gold and silver wholesale but how to cash flow it as well so it's not just sitting there in some vault in Switzerland not earning you any money.

He's got clients in 46 countries and he's got a lot of my clients as his clients because I sent them over to him. This is something I'm not temperamentally suited to do although if I was going to pay anyone to do it for me, it'd certainly be Minesh. And I know he does a great job and he looks after his clients and they get a great result.

So let me run through some of the reasons why Minesh's Live yesterday was particularly good. And I don't know if he even knew he was doing it consciously. I don't think he planned it out. I think he just turned it on and started talking much like I have today.

So let's try to deliver some value for you in the same way that he did yesterday. Now he did something along the lines of thirty reasons why the way most real estate investing is taught is now great. I can't remember the exact words he used but then he went on to list these 30 reasons but it was an interesting setup because he was on a balcony in a very beautiful apartment in Colombia.

He's in South America at the moment, which is quite funny 'cause I thought he was in Canada, and as he was about to go live, it starting raining so he had this fantastic view in the background and then he had to move inside which was an interesting thing in itself because it really made you realize that he really is where he sa...

Without an ad account to play with, Nicola Cairncross is inspired by Minesh Bhindi and James Schramko, both of whom produced inspiring Facebook Lives for their business this week, in different ways.

If you have been thinking you should do Facebook Live broadcasts for your business, take a look at the middle section of the vzine, where Nicola analyzes both and shows how you could adapt each format for your business.

Watch Minesh's FB Live here https://www.facebook.com/MineshBhindi/videos/10155505452291593/

Find out more about Minesh Gold & Silver For Life by clicking this affiliate link https://nicolacairncross.com/minesh

and check James out here https://www.facebook.com/Jamesschramko/posts/10157443858838569

Show Notes: https://nicolacairncross.com/inspiring-facebook-lives-for-business/

Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download: https://goo.gl/4vT4ic

Nicola Cairncross received a big blow this week as Facebook disabled her ad account, but after the initial shock, she’s working to resolve the issues whilst keeping her mind on a tight leash!

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned in the Vzine

Be Everywhere Online - 30 Day Challenge

Facebook Ads Policies

Own It! The Podcast on Radio Public

On the blogs

Entrepreneurial Thought Leaders: Heather Cairncross

Vzine 062 | You Bring The Magic

Vzine 061 | How To Be More Efficient

Own It! 175 | 30 Day Challenges

Own It! 174 | Tom Evans - How To Own Time

Prefer to read?

So Welcome to the Vzine, and it's been quite an interesting week, I've had a real body blow to my business this week, and I'm gonna talk about that in the middle section so yeah I just wanted to just let you know what a glorious day it is here, I hope the weather's improving in England, and I'm looking to keep these beginning and end bits a bit short now because I wanted to keep these videos under 10 minutes so they can get on to Linkedin as well.

My whole family got together without me this week. It was quite a quite a tug on the old heartstrings, I can tell you. They Facetimed me from my nephew Spud's 21st birthday celebration so they were all having a great time together in Brighton and it's at these times  you just have to really remember why you're doing what you're doing, why you're living where you're living, and the fact that you can go and see your loved ones anytime. It's not that by living in a different country that you're exiled and you can't go back, in fact I'm going back within the next four weeks, so I'm really looking forward to that.

Let's get on with the show, shall we?

Okay, so I said I was gonna tell you about the body blow that my businesses had this week, I'm right smack bang in the middle of my 30 Day Challenge, "How to be a everywhere online" and it's going really well.

I've got about 70 to 80 people going through that at the moment, and one day this week I recorded the segment where I was showing people how to set up their own Facebook ad campaigns, to boost their video content that they've just created and now I've got to say that they're making some great video content too, I'm really proud of them.

Anyway next day I open my own ad account, and find it's been disabled!

Facebook had suddenly taken an objection to me after a whole year of perfect advertising. And not only that, they have said, "This ad is disapproved", they've closed my account.

Well, I'm not taking that for an answer because apparently you can get your accounts undisabled if you don't argue with them, that's the main thing, and then you go and try and find out what's wrong.

Now there were two or three things that could be wrong. I had an exit pop, which was a Messenger exit pop so I thought it would be okay, and I thought exit pops were okay but I'm still not sure if they are or not, and I'm living in a different country most of the time so my payment method is housed in a different country than the one I currently reside in, and that could be a problem.

The main problems turned out to be though, they don't like my business model anymore.

Now we all know what this is about, it's basically Facebook trying to free up some more space for advertisers, so they're making swinging cuts on people whose business model or adverts might be a little bit borderline for them.

I keep very very up to date with their Facebook terms and conditions of advertising you can imagine that, but what I hadn't done was looked at my website recently and one of the two things they don't like, was very evident on my website.

One was that I was making time-bound claims, because I was saying "Be everywhere online in under 20 minutes a week." Now while that is actually factually true, because if you outsource most of it you can just take 20 minut...

Nicola Cairncross received a big blow this week as Facebook disabled her ad account, but after the initial shock, she’s working to resolve the issues whilst keeping her mind on a tight leash!

Show Notes: https://nicolacairncross.com/business-sucker-punch/

Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download: https://goo.gl/4vT4ic