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Inspired by the question “What was the last thing you changed your mind about?” Ash and Kane dive into the latest trends in podcasting and content creation, sharing valuable insights on what's working now. From the rise of casual podcast clips to focusing your energy on one social media platform, they offer practical advice for growing your brand. Join them as they discuss investing in studios, launching with fewer episodes, and the surprising truth about Spotify's dominance in the podcasting world.

KEY TAKEAWAYS

• Podcast clips featuring casual conversations are outperforming highly produced, direct-to-camera content on social media
• Invest 70% of your energy into creating the best possible podcast, and focus the remaining 30% on building a strong presence on one social platform
• Renting a professional studio for in-person interviews can greatly enhance your podcast's quality and appeal to high-profile guests
• Launching with four episodes instead of six can still lead to a successful podcast while avoiding negative impacts on your YouTube channel
• Spotify has surpassed Apple in terms of individual podcast listeners, despite Apple's higher download numbers due to auto-downloads
• A microphone is the modern-day equivalent of a lab coat or clipboard, instantly lending credibility to the speaker
• Engaging with your audience through comments, DMs, and behind-the-scenes content is crucial for building relationships and growing your personal brand
• Investing in post-production and professional editing should be a top priority for podcasters before considering paid advertising or guest payments

BEST MOMENTS

"A microphone is the new lab coat. If someone's walking around with a clipboard or something, if they had a clipboard and a lab coat, then you can get in anywhere."

"Instead of being okay on four platforms, I could be really good on one."

"Guests are way more likely to say yes when you've got a nice fancy studio, even if you're not that well known."

"We don't think it's necessary to do six [episodes at launch]. We do think four will suffice."

"Spotify is doing well, I guess. We haven't changed our mind on Spotify being shit though."

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]