Bill Sanders is the CEO of Mobus Inc. and the author of Creative Conflict: A Practical Guide for Business Negotiators. He talks about negotiating as more of a creative process compared to how we normally perceive it.

Bill shares his perspective on the fact that negotiation is simply something most people don't enjoy. It's tense and conflict is almost always present. He also talks about the negotiating continuum and how sellers can go about each step in the process.

HIGHLIGHT QUOTES

Striking a balance between competition and cooperation - Bill: "Competition is always going to be there. Whether it's just between the two of us or from outside forces that are forcing us to compete in some way. Our take on negotiating is fairly simple. You do have to be able to defend your interest in a competitive negotiation."

Sometimes it can get so tense you'll have to leave the room - Bill: "A lot of being a good negotiator is being able to live with the tension and conflict. Not to be combative about it, but be pleasant about it, keep the tension and keep the conflict there and keep the discussion going until better ideas can surface."

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