Sales Strategy & Enablement by Revenue.io

A Conversation with Craig Lemasters


Listen Later

Craig Lemasters is the CEO of GXG and the author of the book Unstuck: How to Unlock and Activate the Wisdom of Others. A great majority of things that leaders get stuck on are usually things that somebody else has already figured out. Craig brings together experts, called operators, for Rapid Cycle Learning whose purpose is to share and gain wisdom by multiplying knowledge and experience. 

Leaders know this, it's where to get this learning that is the question. Andy and Craig discuss the 5 steps to get unstuck, which include humility, destination, smart people asking for what they need, and thinking outside the building, not the box. This is a structure for wisdom-based learning that provides new ways of looking at things from mentors.


HIGHLIGHT QUOTES


Moving slightly away from the business model can get you stuck - Craig: "We always thought that moving outside of the core meant I make water bottles, now I'm gonna make chairs, as an extreme example. And that'd be pretty extreme and you'd probably get stuck. But what I found is you don't have to move that far from the core. And what happens to that wisdom formula? The knowledge and experience? It doesn't go down incrementally, unfortunately. It's exponential. And this is the trap that I fell in."


Sellers learn the most about selling from mentors - Andy: "How did you learn how to sell? And invariably it comes back to a mentor. Not company-paid training, none of these things. It's like there was this one or two individuals throughout my career, and also is true for me as well, that had outsized impacts in terms of exposing me to a way of looking at things that I wouldn't have thought of before."


The power of wisdom-based learning gets your unstuck faster - Craig: "Stuck doesn't mean that we're not trying and we're not working hard. It means we're not getting there fast enough. So this whole thing is built around not a lack of effort or caring. It's a lack of speed. And this is the dramatic impact is it will help people do exactly what you said much faster."


Find out more about Craig and get his book in the links below:


  • LinkedIn: https://www.linkedin.com/in/craig-lemasters-72507321/
  • GXG website: https://gxg.co/
  • Speaker website: https://craiglemasters.com/
  • Amazon: https://www.amazon.com/Unstuck-Unlock-Activate-Wisdom-Others/dp/1641800739/

  • More on Andy:


    Connect on LinkedIn

    Get Andy's new book "Sell Without Selling Out" on Amazon

    Learn more at AndyPaul.com


    Sponsored by:

    Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io

    Scratchpad | The fastest way to update Salesforce, take sales notes and stay on top of to-dos | Scratchpad.com

    Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com


    Explore the Revenue.io Podcast Universe:

    Sales Enablement Podcast

    Selling with Purpose Podcast

    RevOps Podcast

    ...more
    View all episodesView all episodes
    Download on the App Store

    Sales Strategy & Enablement by Revenue.ioBy Revenue.io

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    409 ratings


    More shows like Sales Strategy & Enablement by Revenue.io

    View all
    The Sales Evangelist by Donald C. Kelly

    The Sales Evangelist

    266 Listeners

    The Salesman.com Podcast by Salesman.com

    The Salesman.com Podcast

    239 Listeners

    Productive Insights Podcast — Actionable Business Growth Ideas  — with Ash Roy by Ash Roy

    Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

    41 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,468 Listeners

    Career Contessa by Career Contessa

    Career Contessa

    459 Listeners

    The Fearless Agent Podcast by Bob Loeffler

    The Fearless Agent Podcast

    109 Listeners

    Stuff About Sales by Hannah Pencek & James Troiano

    Stuff About Sales

    30 Listeners