July 01, 2022

A Conversation with Darin Dawson

44 minutes

Darin Dawson is the President & CO-Founder of BombBomb.com. Video is the closest analog to face-to-face conversations which can communicate our nonverbal language. This massive advantage helps sellers close more deals in more condensed timeframes. Darin discusses how to use human-centric communication in sales and shares that, in an industry of similar products, likeability dramatically influences the decision to do business with you.

HIGHLIGHTS

● Shareable videos help deals close faster

● Casual vs formal: Dress the part to feel the part

● Video exhibits soft human skills that enhance customer experience

● Use human-centric communication to connect more

QUOTES

Darin: "It can condense that time to close. It can condense that need for more meetings, more time, so we're seeing that flatten a bit in that process and maybe skipping some of these typical checkpoints in that process along the way."

Darin: "Uniquely, video allows you to experience who my people are above what the brand is. We try to articulate these brands, but you can't experience my people. And my people are some of my best things and that's why we've been successful."

Darin: "To me, we're competing on, somewhat, likeability might be one of these things we're competing on. Capability, right? Do we have the wherewithal?"

Darin: "Building relationships and having these relationships with people you work with matters. And I think, somewhat, the more we can do that and give an experience that brings to life the benefit that your company offers I think helps this problem we're talking about."

Find out more about Darin in the link below:

● LinkedIn: https://www.linkedin.com/in/darin-dawson-6a62351/