You’ve heard of AI innovations for passenger vehicles, but how does it fit in with Formula One Racing? Six Five Media host Daniel Newman is on for another segment at the Qualcomm #SnapdragonSummit, where he’s joined by Qualcomm's SVP & Chief Marketing Officer, Don McGuire, and the Team Principal & CEO of Mercedes-AMG PETRONAS F1 Team, Toto Wolff. They have a dynamic discussion on the interplay between technology and sports, specifically Formula 1 racing, and the critical roles that technology, data, and sustainability play in the evolution of Formula One.

Tune in as they share:

• The paramount importance of technology and data in F1 racing, highlighting real-time performance optimization and strategy

• Sustainability efforts within Formula One, underlining the commitment to hybrid engines, biofuels, and reducing emissions

• The significant influence of technology and innovation in Formula One, boosting fan engagement and striving for a more inclusive sport

• Insights into the Qualcomm and Mercedes F1 team partnership, focusing on enhancing fan experiences through cutting-edge immersive technologies like XR and the virtual garage

• Factors fueling Formula One's growing popularity, including mainstream media's impact and the sport's competitive nature