Lindsay Case is a senior leader in the global livestock genetics industry, where she directs the commercialization strategy for the world’s first PRRS-resistant pig. She has more than a decade of experience translating genetic innovations into practical solutions for producers worldwide and leads global go-to-market efforts to ensure this breakthrough technology delivers value across the pork production chain. Lindsay also oversees PIC’s sustainability initiatives, including advancing Genetic Carbon as a novel environmental value for the pork industry as well as driving PIC’s internal carbon reduction strategies.