Developers are constantly testing how online users react to their designs. Will they stay longer on the site because of this shade of blue? Will they get depressed if we show them depressing social media posts? What happens if we intentionally mismatch people on our dating website? When it comes to shades of blue, perhaps that’s not a big deal. But when it comes to mental health and deceiving people? Now we’re in ethically choppy waters. 

My discussion today is with Cennydd Bowles, Managing Director of NowNext, where he helps organizations develop ethically sound products. He’s also the author of a book called “Future Ethics.” He argues that A/B testing on people is often ethically wrong and creates a culture among developers of a willingness to manipulate people. Great conversation ranging from the ethics of experimentation to marketing and even to capitalism.

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