How do the number of online reviews, star rating, and freshness of reviews play into your reputation marketing? The keys are to protect, build, market, and monitor your online reputation via reviews. Philippe LeCoutre explains even more details. Philippe LeCoutre company Reputation Aegis has clients across the globe in 69 countries with over 650 review...

Philippe LeCoutre talks to Dr Trosclair on A Doctors Perspective Podcast.

How do the number of online reviews, star rating, and freshness of reviews play into your reputation marketing? The keys are to protect, build, market, and monitor your online reputation via reviews. Philippe LeCoutre explains even more details.

Philippe LeCoutre company Reputation Aegis has clients across the globe in 69 countries with over 650 review sites. Over his 25 year work history in sales and marketing he has worked with big names like Wal-Mart, Costco etc.. Eleven years ago they built a system to ask, gather, distribute and monitor reviews for doctor offices and other businesses. The site for doctors and the one you should visit is: Getmorepatients.reviews

Their platform monitors 650 websites (including the doctor review based ones) and if anyone leaves a review, the client is notified. This is extra convenient if it is a negative review so you can try to handle it.

A big strategy is to automate the asking for a review and for the patient to write the review within their platform. What’s the benefit of owning the review versus just asking the patient to review straight on Google.

What is an intelligence feedback based referral system of collection? What does the system do when it’s negative? Listen to a great feature that they have that immediately markets and broadcasts that review when it’s positive.

Reviews aren’t just for your benefit; they can help potential patients find the right practitioner.

Difference between reputation management and reputation marketing

How do referrals, influencers or Reviews play into the equation.

7/10 people will leave a review if asked, 73% believe 3 month old or older reviews are irrelevant? Really?

94% of 35+ year olds check a review before buying and 97% of 18-35 years old will check reviews.

How do you get that reputation domination for a local doctor office?

What can we do to not get bad reviews to begin with? How do we handle bad reviews? What are a few ways to get massive insight from these bad reviews?

Why is a pure 5 star review not really desired , how often are positive reviews really given and why you shouldn’t fear negative reviews?

Should you apologize, explain how systems in the office are better now, offer to remedy the problem, berate the person who left the review or violate HIPAA while telling your side of the story… which is a good option?

While we can not guarantee results as a doctor, what can we guarantee about the office; especially if we don’t live up to that promise?

What are some of the FTC and ICPN rules and regulations surrounding reviews because it is legally regulated?

Did you know if you leave fake reviews, you can get fined up to $40,000?

Can you bribe for reviews? What about contests?

What is Gating Reviews and Purchasing Reviews? You can not legally ask someone to leave a review only if it is positive and if you get a review no matter if it is good or bad you have to publish it. Listen for more details.

PERSONAL WEBSITE reviews whether written or video – are they even necessary anymore? (aggregated reviews can help with social proof, seo, user generated content, and the google Star Snippet becomes activated)

What is the Power Pack 3 of Google Search? Number 1 gets 40% of the clicks.

Philippe discusses the important of automation of aski...

Differences between cosmetic, facial and full body acupuncture treatments; East vs West medical term confusion, and he walks us through a treatment protocol with constitutional facial acupuncture. A powerful relationship story at the end. Terry Fox Lac A backstory that starts with a fibromyalgia mom that got shoulder rubs leads to massage therapy school that...

Terry Fox, LAc talks to Dr Trosclair on A Doctors Perspective Podcast.

Differences between cosmetic, facial and full body acupuncture treatments; East vs West medical term confusion, and he walks us through a treatment protocol with constitutional facial acupuncture. A powerful relationship story at the end. Terry Fox Lac

A backstory that starts with a fibromyalgia mom that got shoulder rubs leads to massage therapy school that had acupressure and a few other eastern classes, to being the first massage therapist working at a hospital in Wyoming and a spark that got him to finally become a licensed Acupuncturist.

The acupuncturists in Fort Collins, CO have a monthly meeting over cocktails to socialize and network so that patients can be referred to someone with more knowledge in certain areas. For instance: Mr. Fox is great at trigeminal neuralgia but refers out for most fertility issues. How can we do that in our local community and with our doctor specialties?

Learn how facial acupuncture (which is not just getting rid of wrinkles) started in Colorado and over time students became teachers and created their own programs.

What’s the difference between Cosmetic and Constitutional based Facial Acupuncture?

Terry Fox walks us through his process in evaluating and treating someone. If you are unfamiliar with acupuncture, this will open your eyes. He also explains and relates certain facial wrinkles to certain organ deficiencies in the Chinese Medicine way of thinking.

We discuss the eastern way of describing health conditions compared to what we could use in western vernacular so that it sounds more “academic and scientific.”

Why would soaking your feet in hot water, green tea and peach seeds have a benefit to your health?

He has two touching stories as to why he shifted his focus from musculoskeletal disorders to facial disorders like bells palsy, trigeminal neuralgia (extremely painful, icepick like pain in the face) and more.

Two types of energy: conceptual energy given at birth and the other is postnatal qi from food, water and air. What are they and this is another example of how changing the words we use to describe an idea could affect how mainstream a treatment is… think epigenetics and homeostasis.

What can you ascertain about someone’s health from their pulse?

Foxy Show Podcast is geared for women to look younger (natural beauty), feel healthier in a holistic approach and be more passionate in life. He figured he isn’t the only one in this niche so he interviews guest that align with that mission and avatar. As of August 2018 he has 35+ episodes and it’s been airing for 18 months.

Terry Fox gives a little bit of a highlight reel on some of his more popular guests and episodes.

Marketing: Referrals and word of mouth from patients, weekly Networking Groups (BNI as example) or Speaking Groups, writing for his blog and podcasting … ultimately he got a business coach and that made a dramatic difference on his clinic. Get out of your comfort zone, embrace your fear and stretch yourself.

Relationships: Powerful story about his young son battling an illness and then his own struggle with “acting like a man” and keeping your feelings bottled up dealing with that situation and how that lead him to a counselor because of some consequences that was creeping into his life… it’s not what you think but its super important with recent celebrities in the news.

Podcasts: The Money Lab – Six Figure Academy, Intimate Relations

Books:

We hear from a spinal manipulation professor and learn about new teaching technology. Dr. Amy Arton DC created a dedication song to the people who donate their body to science. We chat music industry and different types of chiropractic career options. Dr. Arton had the courage to leave a comfortable, reliable family business and become...

Dr. Amy Arton, DC talks to Dr Trosclair on A Doctors Perspective Podcast.

We hear from a spinal manipulation professor and learn about new teaching technology. Dr. Amy Arton DC created a dedication song to the people who donate their body to science. We chat music industry and different types of chiropractic career options.

Dr. Arton had the courage to leave a comfortable, reliable family business and become a Doctor of Chiropractic. Why did she do it? Also she has one of those “chiropractic helped me when the other doctors couldn’t” stories.

She had a small clinic in Tennessee and Louisiana, has done some fill in work, is a singer and songwriter and now is a faculty member at Texas Chiropractic College with a focus on palpation and adjustment courses.

Can fill in work (locum) pay enough to be considered a full time job? What must be done to be successful at vacation relief doctor work?

How does having multiple instructors during adjusting courses benefit the students?

Force Sensing Table –students can adjust into this machine and it evaluates line of drive, force and speed.

Patient Simulator (aka like a manikin that can mimic heart issues, dilated pupils and more)- it’s the latest technology for students to get a feel for real life conditions.

What are her thoughts on the biggest misconception in chiropractic? Part of her answer is that medical doctors understand what we do but the patient perspective is still not as positive as it could be.

Dr. Amy Arton is a songwriter and she has made many decisions in life based on developing her skills in this area. She would always sing the dedication song for the cadavers that were used in school. It is a huge honor to use them for our education and she felt like nothing really captured how important that is.

She decided to write her own song for just this situation. Universities across the country have shown interest in her cadaver dedication song and she is hopeful that they will be incorporated into the ceremonies.

End of the Episode you Can Listen to the FULL SONG: No Words!

We discuss song writing and the business behind making songs. Also, we touch on headphone quality and our personal preferences.

She tells a moving story about her grandfather teaching her a few chords and the progression into songwriting. Does she want to be the next Big Deal or is she a Behind the Scenes star?

What is a work tape? What do artists listen to when they are picking the songs they want to use?

Find more about Dr. Amy Arton, DC at www.thesongdepot.com and it also has links to soundcloud to download any of her other tracks.

Book: Youre a LEADER Charlie Brown

Show notes can be found at www.adoctorsperspective.net/97 here you can also find links to things mentioned and a full transcript of the show.

Full Transcript of the Interview (probably has some grammatical errors). Just Click to expand

Justin Trosclair 0:03

Episode 97 Medical music and career options I’m your host Dr.

Dr. Praise Matemavi is a story of determination and seeking your dream no matter the circumstance. Listen to her story: Zimbabwean to USA, childbirth at 18, osteopath doctor, liver and kidney transplant surgeon fellowship and topics about organ transplants. From Zimbabwe, moved to America at 14, had two babies by the age of 21 (still...

Dr. Praise Matemavi, DO talks to Dr Trosclair on A Doctors Perspective Podcast

Dr. Praise Matemavi is a story of determination and seeking your dream no matter the circumstance. Listen to her story: Zimbabwean to USA, childbirth at 18, osteopath doctor, liver and kidney transplant surgeon fellowship and topics about organ transplants.

From Zimbabwe, moved to America at 14, had two babies by the age of 21 (still not an American citizen) (also not a healthy relationship so divorced) but she never lost her passion to be a surgical doctor. Listen how she went from a steady critical care nurse career to finishing 60 hours of college in one year along with passing the MCAT as a single mom. Now Dr. Praise Matemavi has finished Michigan State Osteopathic School, did a fellowship at New York Presbyterian in Queens and is now at the University of Nebraska for fellowship (she finishes in one year). Her specialty is multivisceral transplants (liver, pancreas, kidneys and bowels).

Dr. Praise has a dream of going back to Zimbabwe one day to do kidney transplants (one day liver transplants) so the citizens do not have to travel to another country for the surgery. This is actually a challenging scenario because although some programs like this are available in countries like Ethiopia already, it would be new to Zimbabwe.

Her father moved the family to America because of her dream since the age of 10 to be a doctor. He is a pastor and his daughter got pregnant and became a nurse. Her mother also had an opinion on the situation. Take a listen to how impactful family is on your life decisions.

We dive into the complexity of liver and kidney transplants, who is a candidate and how to avoid that surgery. Metabolic syndrome, alcoholics, hepatitis C and fatty liver from fatty food consumption.

Should we all be organ donors? Will a doctor withhold treatment because you have amazing organs?

What are the 3 types of organ donor classifications?

The patients who need organ transplants are quite sick, How do you cope with patients who reject the transplant or don’t make it off the operating table?

As a female black surgeon how does she confront subtle discrimination and /or ignorance when at new hospitals?

Can you guess where the highest population of Zimbabwean are located in the USA?

Book: Gifted Hands - Ben Carson, Cutting For Stone - Abraham Verghese, How to Do a Liver Transplant – Kellee Slater

[email protected] Instagram: drpraise0624

Show notes can be found at

Learn the in’s and outs of the following procedures, answer patient questions and make appropriate referrals: PRP, radiofrequency ablation, stem cells, kyphoplasty, epidural steroid injections. Regenerative Medicine Dr. Brian Rich, MD Dr. Brian Rich, MD started in Family Medicine but always had a passion for orthopedics. Back in 2007 the options were limited for certain...

Dr. Brian Rich, MD talks to Dr Trosclair on A Doctors Perspective Podcast.

Learn the in’s and outs of the following procedures, answer patient questions and make appropriate referrals: PRP, radiofrequency ablation, stem cells, kyphoplasty, epidural steroid injections. Regenerative Medicine Dr. Brian Rich, MD

Dr. Brian Rich, MD started in Family Medicine but always had a passion for orthopedics. Back in 2007 the options were limited for certain injuries: it was either operable or not. Once regenerative medicine started to show up he decided to specialize in these non-surgical methods for pain control.

First thing we do on the interview is define all the non-surgical approaches out there for spine and extremity joint pain. If we aren’t all on the same page, confusion can happen.

PRP (platelet rich plasma) - growth factors in platelet and injecting it in injured areas with guidance.

Stem Cells- signaling cells are actually what are injected not mesenchymal stem cells but the signaling cells ‘call’ the stem cells to go to the injured area… again with ultrasound guidance, not just guessing with palpation. Dr. Kaplan, PhD from Case Western is the father of regenerative medicine and mesenchymal signaling cells. Dr. Kaplan usually lectures at the TOBY Conference (National Regenerative Medicine Conference

Radiofrequency Ablation- with good guidance system you can ablate the sensory nerve to that painful spinal facet joint (basal vertebral nerve in a few years), shoulder, hip, foot or knee joint. During the interview he goes into detail about the risk, and how long the procedure lasts. RFA is for the older population and is not a fix but a functional improvement.

Kyphoplasty for Compression Fractures: Compression fractures are generally unstable and painful and over time the comorbidity is a high risk downward spiral. Ignore the 2009 New England Journal of Medicine that says otherwise, it’s been proven wrong. The vertebral body has lots of nerve plexus and so plumbing it back to its near normal height has huge benefits for the patient.

Peripheral Nerve or Spinal Cord Stimulation- These procedures are electrical units embedded into the nerve supply to reduce pain. Spinal cord stimulation “battery is implanted” while the peripheral nerve stimulation units have a device you “wear and plug in.” This procedure neuromodulators and desensitizes the pain

Epidural Steroid Injections- disc compression with radicular pain are the types of patients that should get this. Fifty percent reduction in pain for 6 months via up to 3 shots is considered a success. Remember it’s still an off label use.

Dr. Rich will discuss when, why, risk factors and benefits of each procedure mentioned.

When would you use peripheral nerve stimulation versus the radiofrequency ablation RFA? Genicular nerve, clunial nerve for example.

Which nerve is the most common for cervicogenic headaches?

When would you use bone marrow concentrate instead of plasma and why is it so important to have a good ultra-sonographer helping you. Should you use

If you do have to have a full blown surgery to repair a shoulder, can you get a shot of PRP before they sew you up to improve the results? Dr. Philippe Hernigou in France started this procedure. Differences of PRP in France and USA, it will surprise you.

Dr. Rich warns us about the ‘drive thru’ clinics where you can just show up and get injected without ever having your own blood spun down and concentrated. Why are amniotic stem cells so popular? Should you fly to another country and use someone else’s placenta stem cells for your injections?

Why is guided needle insertion so important vs just blinded or palpating?

Why is regenerative medicine not really regulated by the FDA? Which is also why the Orthobiologics Consortium was created for ethical procedures of regenerative medicine?

Why doesn’t Dr.