Can you understand, codify, and communicate your personal brand. Who are you, who do you and do not serve. What do people say behind your back, adding personality in ads, and one liner goals. Your Personal Brand is How You Are Perceived. Ben Baker The people who resonate with you will gravitate toward you and...

Ben Baker talks to Dr Trosclair on A Doctors Perspective Podcast.

Can you understand, codify, and communicate your personal brand. Who are you, who do you and do not serve. What do people say behind your back, adding personality in ads, and one liner goals. Your Personal Brand is How You Are Perceived. Ben Baker

The people who resonate with you will gravitate toward you and your story to others.

Fix the persons’ problems and they will love you. Market to the people you know you can help and serve.

You can choose to market yourself as the greatest at treating XYZ health condition and regardless of your bed side manner people know they will get better because of visiting your office.

Another option (besides obviously being able to help rid someone of their pain) is to also build a clinic full of people that like your personality. Maybe you are funny, joke around and really into music and bunch of other stuff. Well, people who stick around at your office (not just get better and leave when pain dissipates) are probably going to be people who like your skills and your personality.

You build a personal brand marketing campaign differently for rural vs urban and all kinds of other sectors but the main flare is going to be your personality to find your target audience.

What information can you get from your top 10 clients (that you know like you) so that you can tailor make and craft better personal brand advertisements. You might want to hire that out to someone so they can be honest.

Figure out what questions you want to ask to gather information but the skill is knowing How to ask those questions to get that information.

Elements of a one liner / catch phrase / mission statement: Tell it like a story (a very short story), this is where I was, this is where I am, this is where I’m going, these are my goals, this is what I stand for, these are the types of clients that I serve, and this is why I’m valuable to them.

People have short attention spans so how do you create videos to match?

www.socialjukebox.com

When planning your social media strategy, he recommends being a thought leader – listen to how a doctor can implement that.

Books: Seth Godin, Gary Vaynerchuk, Walking on the Glass Floor Judy Hoberman (women entrepreneurs)

When your company isn’t growing anymore or needs a new breath breathed into it, that is what Ben Baker specializes in. His major passion and hope is that organizations will use his book to help educate and mentor others on how to communicate their value and understand who they are and why others should care about them.

Ben Baker’s book

A faster way to take patient notes is by talking and Benjamin Walker of Transcription Outsourcing gives us behind the scenes of the different types, EMR integrations, why they expanded to lawyers, and how hospitals are changing the game. He likes SEO too. How does a mortgage broker pivot to medical transcription services after talking...

Benjamin Walker talks to Dr Trosclair on A Doctors Perspective Podcast.

A faster way to take patient notes is by talking and Benjamin Walker of Transcription Outsourcing gives us behind the scenes of the different types, EMR integrations, why they expanded to lawyers, and how hospitals are changing the game. He likes SEO too.

How does a mortgage broker pivot to medical transcription services after talking to a family friend at an airport for a few hours?

What is and why would a doctor, lawyer, law enforcement etc use a Transcription Service?

If you dictate 60 seconds of patient notes, that stops you from having to write it, even in EMR / HER programs. That saves you 10 minutes and if you tried to transcribe it yourself, well you can probably triple that time.

Since EMR are all somewhat different in the layout, his transcribers typically have to custom tailor each doctor to a certain template.

If you ever tried to transcribe more than 2 people having a conversation, you know just how difficult that is. How do they overcome the 2-5 person lawyer deposition hurdles? Remember, they have to be 99% accurate.

What are text expanders and how is that the secret sauce (plus a few other tricks) to typing so fast?

What does Ben Walker find as the pitfalls to using these cheap outsourced transcription services?

Dictation software seems like the next best thing, but you still run into the problem of being outsourced to foreign countries doing less than perfect work.

Hospitals have taken over many private MD offices. Hospitals tend to have their own EMR and potentially their own transcription accounts… how does Mr. Walker market to overcome this obstacle? What can the individual doctors do if they aren’t satisfied with the transcription services the hospital is set up with already?

Ben is nice enough to even give us the standard rates for transcription services for medical doctors. Now you can know if you are under or over paying.

YouTube and Facebook can do automatic transcription for captions. The problem with only being 70% accurate is that you have to listen to the entire length to find and correct the mistakes.

If you have a 1 hour recording with 4 people on that file, it could take up to 3-4 hours to transcribe the whole thing including who said what.

How does someone become a transcriptionist and what are some of the ways to booster your skills?

When he is not busy playing tennis 8 hours a week, you can find him volunteering at his friends charity organizations.

Jim Collins Books: Good to Great, Great By Choice, How the Mighty Fall; Tim Grover - Relentless; Simon Sinek- Find Your Why; Malcolm Gladwell’s Books, Ryan Holiday- Ego is the Enemy

Google Analytics and SEO trackers he likes to learn about. Audible for books.

Podcasts: Neil Patel’s Marketing School, Noah Kagan

His biggest tip for a doctors’ office… own your zip code organically online. 3 Tools: Moz.com, Whitespark.ca, Jerry Sexton in Denver for onpage seo help sextonandcompany.com , ahrefs.com

For more information on Benjamin Walker and the Transcription Services Visit: www.transcriptionoutsourcing.net

Show notes can be found at www.adoctorsperspective.net/93 here you can also find links to things mentioned.

Full Transcript by his company Transcription Outsourcing. Just Click to expand

INTRO: Episode 93: Transcription Services behind the scenes. I’m your host, Dr. Justin Trosclair, and today we hear Benjamin Walker’s perspective. Join 2017 podcast awards nominated host, Dr. Justin Trosclair,

Automated, ease and truthful reviews are key to business. Matt Prados of ReviewWave talks the do’s and don’t of online review, how to get 5 star google reviews and yelp reviews, can you use incentives and templates, EHR integration and how to handle negative reviews. What started out as a digital marketing business 10 years...

Matt Prados talks to Dr Trosclair on A Doctors Perspective Podcast.

Automated, ease and truthful reviews are key to business. Matt Prados of ReviewWave talks the do’s and don’t of online review, how to get 5 star google reviews and yelp reviews, can you use incentives and templates, EHR integration and how to handle negative reviews.

What started out as a digital marketing business 10 years ago, has transitioned into proprietary software 2 years ago that can serve 1000’s of doctors instead of just dozens. Matt Prados was specializing in maximizing conversion optimization on the back end of funnels.

Soon he realized that Reviews are one of the single most important ways to build trust in the community and have lookers turn into callers. 84% of surveyed people say they trust Online Reviews as much as Personal recommendations. The problem he found from analyzing all the practices he helped was that the best made manual systems to try and get reviews were only mildly successful at getting the actual reviews and offices tended to drop the ball and forget to do it.

What Matt has come up with is Review Wave. It’s a completely automated funnel with text messages and emails to encourage patients to leave a 5 star review. He has it integrated with most of the major players in EHR too. Now your staff doesn’t have to bother patients and be awkward always asking for reviews and making it streamlined.

Most of this episode we discuss ways to get online reviews on yelp and google.

What is allowed and not allowed? Can you do a raffle and contests?

Does the FTC allow incentives for reviews?

Do you give a patient a template or not?

If someone wants to give a 3 star instead of 4-5 star, can you direct them to a different mode for feedback?

How to handle Negative Reviews? Can you mediate outright liars? What about extortion methods?

As a doctor how do you handle negative reviews with HIPAA?

Why did google erase all anonymous reviews? How does having to put your name on the online review benefit you as a business owner?

What is selectively targeting reviews mean and why is feedback loop controversial?

Just because a patient had a bad experience at a restaurant or doctor’s office that they spent money with, doesn’t mean they really want their name all over the internet publishing their bad experience.

Future casting the future of reviews… maybe its VR.

We discuss creative ways to use your reviews for marketing.

www.reviewwave.com They have deep integrations in software for Chiropractors, Audiology, Dentists, and Orthodontics… not to mention they can connect to other CRM softwares.

Free trials, no set up fees and month to month.

Books: Tim Ferris, Gary Vaynerchuk, Robin Sharma

Certified Sleep Consultant tactics to get your baby to sleep through the night, pacifier usage, white noise, why swaddle, cosleeping, and balancing a new business with family obligations. Christine McCutcheon shares it all with good advice and humor. As a mom of two Christine McCutcheon was getting up 20-30 times a night with her kids....

Christine McCutcheon talks to Dr Trosclair on A Doctors Perspective Podcast

Certified Sleep Consultant tactics to get your baby to sleep through the night, pacifier usage, white noise, why swaddle, cosleeping, and balancing a new business with family obligations. Christine McCutcheon shares it all with good advice and humor.

As a mom of two Christine McCutcheon was getting up 20-30 times a night with her kids. This is obviously unacceptable so she started devouring the internet looking for tips and ways to get her kids to sleep through the night. Once she figured it out, her friends kept asking for advice and that turned into a sleep consultant business.

She got certified in sleep consultant by Jammy Time (Certified Paediatric Sleep Consultant) in Calgary. Sweet sense is the biggest certification sleep program from the USA.

Why wait till 10-12 weeks of age for newborns before trying any sleep regimens?

What is an appropriate amount of sleep for a 6 month old in one stretch: 6 hours or 11 hours?

Positive and negative aspects of the “cry it out” sleep consultant method and do you have to just use the ‘wait it out’ method.

She gives us a handful of Implement Now Action Tips to help your kid sleep through the night. How dark should the baby’s room be? When McCutcheon mentions white noise for sleep, what are 2 of the rules that you need to adhere to?

Any long term consequences to listening to white noise or music to fall asleep too?

How long should the new baby sleep in the parents room?

How tight should a baby be swaddled? Why is swaddling such a great option, our sleep consultant Christine sheds some light on who does it better.

Should babies use a pacifier (soother) and when should they quit?

Parental commitment to the methods is going to be a huge factor in finding results working with a sleep consultant. There is always a reason the baby tries to break the routine.

She shares two of her best marketing tips, hint community involvement and educating the doctors.

As a new entrepreneur not only did she not realize just how much work it would be (but in a good way) she also wrestles with guilt if she watches TV instead of working on her sleep consultant business To Do List. Can you relate and how does she coup and overcome these feelings?

We both hate dark roast coffee, what’s her reason?

McCutcheon has a passion for health, nutrition and exercise so stay tuned to her website for upcoming mommy bootcamps and recorded seminars.

www.christinemccutcheon.com and social media: christinemccutcheonsc and email: [email protected]

Show notes can be found at www.adoctorsperspective.net/91 here you can also find links to things mentioned and a transcript of the interview.

Full Transcript of the Interview (probably has some grammatical errors). Just Click to expand

Justin Trosclair 0:03

Episode 91 better sleep strategies I’m your host Dr. Justin trust today we’re Christine perspective

join 2017 podcast Awards Nominated host Dr. Justin Foursquare

Unknown 0:19

as he gets a rare to see look into the specialties of all types of doctors and guess plus marketing Travel Tips struggles goals and Relationship Advice let’s hear a doctor’s perspective

Justin Trosclair 0:31

Welcome back to the show well some interesting happened apparently my apartment complex that I’m in had a leaking all the pipes so this past week in August at a guy downstairs actually taking pipe creating the grooves on the inside on the outside connecting them and running brand new pipes six stories gentlemen through the brick walls it was it was a mess impressive and what they use their go up an...

Facial Plastic Surgery trends and how to address them, difference between outcome ideals, symmetry, facial flow, what’s a modified upper lip and ways to handle malicious reviews. Dr. Ben Talei MD is a well-rounded double fellowship trained surgeon. As a past carpenter, private inspector (PI), ski instructor, car and boat racer, and piano player Dr....

Dr. Ben Talei MD talks to Dr Trosclair on A Doctors Perspective Podcast.

Facial Plastic Surgery trends and how to address them, difference between outcome ideals, symmetry, facial flow, what’s a modified upper lip and ways to handle malicious reviews. Dr. Ben Talei MD is a well-rounded double fellowship trained surgeon.

As a past carpenter, private inspector (PI), ski instructor, car and boat racer, and piano player Dr. Talei brings a well-rounded life viewpoint to his practice. He gives a fun story discussing why he went to facial surgery instead of orthopedics and then why plastic surgery instead of cancer removals and the like.

What started as an appreciation for the facial surgery procedures and technicality blossomed into a personal challenge to always be creative and expect the best out of yourself. As a bonus, not only does he love his job, but the patients are happy and he gets to do a passion of his, teach.

Dr. Talei hated telling patients they have cancer and may pass away, now with his pediatrics fellowship, he still can remove cancer but these are not life threatening.

Prematurely confident: what are the positives and negatives of such an attitude?

What role does surgical trends and “societal norms of beauty” play in doing rhinoplasty and other facial cosmetic surgeries?

MACS plication lift, are they outdated and why is tying in the fat and muscle considered a more natural look (deep plane facelift)? When talking about trends that are wrong versus trends that are pioneering, how does the doctor tell them apart?

What type of politics are involved in getting revolutionary surgical techniques published?

What are some of the reasons a surgeon may continue to do a seemingly outdated procedure instead of doing what is the latest and greatest?

Modified Upper Lip procedure: He specializes in this procedure. Listen to learn more about it and why someone would have this done.

Why would you avoid filler in your lip and choose the modified upper lip procedure? A button and suspenders type of lift: pull up on the straps and get more accent on the cupids bow and you get a sexy upturn of the lip showcasing teeth when you smile.

Ideals vs Symmetry vs Flow: you can’t always get what you want. Unrealistic goals and body dysmorphia, how do you screen for these people.? Is symmetry all that its shaped up to be?

Can Dr Talei make you look like you did 20 years ago or fix a nose job that you weren’t happy with?

What happens if you don’t pick up on a body dysmorphic person?

How to handle bad reviews and trolls? Can you sue someone for defamation based on aggressive distribution of false reviews?

Near the end he shares a story about how one of his surgeries changed someone’s life, grab a tissue.

Dr. Ben Talei graduated from UCLA, UC San Diego School of Medicine, Residency at Columbia University in head and neck surgery, and did two separate fellowships in Facial Plastic and Reconstructive Surgery, but also specializes in vascular birthmarks and congenital anomalies (pediatrics).

Advanced Lifting Techniques. Modified Upper Lip

www.beverlyhillscenter.com

drbentalei Instagram

Show notes can be found at www.adoctorsperspective.net/90 here you can also find links to things mentioned and a full transcript of the show.

Full Transcript of the Interview (probably has some grammatical errors). Just Click to expand

Justin Trosclair 0:02

Episode 90 improvements versus restoration in Facial Plastic Surgery. I’m your host Dr. Justin trust Claire and so they were Dr. Ben Holly perspective.

Join 2017 podcast Awards Nominated host Dr. Justin Foursquare as he gets a rare to see him look into the specialties, all types of doctors and guess plus marketing, travel tips, struggles,