Jessica Riddle talks to Dr Trosclair on A Doctors Perspective Podcast.
Starting and planning your own seminar, 1 on 1 meetings, ideas for blog content marketing creation, social media influence tips, organizing an evidence based CE speaker bureau, live chat on your website, and why Pinterest with Jessica Riddle.
Regardless of what type of business you own it can get lonely at the top so it’s really important to build or join a community.. not just of patients but of colleagues or other professions and business owners.
When doing One on One meetings with other business owners over coffee, what are a few good conversational questions to ask and how do we cultivate those relationships correctly? Hear what she means by curiosity and contribution vs what can I get from this meeting.
What can I do for this person, is a question you should ask yourself prior to the meeting.
Is it advisable to go and meet your neighbors and local businesses? If so, what are a few keys to success?
Putting on a Seminar: Jessica has helped organize and plan all aspects of putting on a seminar, including the branding, marketing, course title and description, state requirements, finding a venue and more. Take a listen to learn more about this logistical feat.
State associations have all sorts of rules and we discuss some of the odd ones and pitfalls.
Mrs. Riddle plans to create an Evidence Based Speaker Bureau to help with associations pick better speakers and curriculum that will broaden what they offer and also know that they have been pre-vetted and will make the practitioners skills improve. Nobody likes to attend a mandatory seminar that doesn’t present valuable evidence based material or the same speakers from the same sponsors year after year.
This Speaker Bureau will have everything organized by topics and course descriptions as well as a short video to see the speaker in action. Better education and opportunity for others to enhance their skills.
How does being inconsistent in your Social Media presence cause more damage than good? What does consistent look like?
How to repurpose a blog post? How to create a blog post? Should you outsource that creation?
Listen for many sites and apps to automate many aspects of your clinic site (like Live Chat) and social media posts.
Learn how to use hashtags because it broadens your reach. We talk trends, secrets and how to’s to expand your reach from hashtag usage.
What makes a good blog article? How to write for your audience? Any shortcuts that you can use if you feel less than creative, we cover that too (as in should you use Fiver and outsource the articles). Jessica even talks about how to make the blog post readeable for patients on complicated injuries and conditions and ways to find inspiration on topics to cover. Hint: you talk about potential “blog articles” all day with your patients.
After you have written a blog post, Jessica gives us way to repurpose it.
Mrs. Riddle uses a program called intercom to have live chat box on her site. You can automate to answer the most common questions or just answer live. We talk about that in the 48 minute area.
Facebook Messenger allows you to have a livebot on your site, and Jessica of sports seminars talks details on how to use that too.
How does Pinterest fit into your advertising and brand exposure? Really great tips are offered for work but also for personal use, like receipts.
She has a request. How do you find out about and ultimately decide to take certain CE classes versus others?
Lastly, we talk about the Forward Thinking Chiropractic Alliance and behind the scenes of ForwardKC2018 event that happened in June. A shoot out to the sponsors of the event and the ACA.
She even sprinkles in ways to stay connected when you have two entrepreneurs in the family who travel a lot.
